2023-12-11 10:23:12
In ten years, watches have conquered everyone’s wrists. Deciphering a return to grace against the odds, through ten events or fundamental movements that revolutionized a sector.
1 The launch of the Moonswatch
This will undoubtedly have been the watchmaking launch of the decade that has just passed: to everyone’s surprise, in March 2022, Swatch, the brand behind the famous plastic quartz watch which single-handedly saved the Swiss watch industry at the end of the 1980s, married the time of a collaboration with Omega, its luxury half-sister within the Swatch Group, partner of the Olympic Games, of James Bond 007 and of the conquest of space . The genius idea of Nick Hayek and his teams was to reinvent in the greatest secrecy, at a reasonable price, the design of the legendary Speedmaster of NASA astronauts in bioceramic. Never in the history of watchmaking has there been such a buzz, well beyond the world of aficionados, with Dantesque queues in front of watch boutiques… “It’s the launch that I would have liked to make, confides François-Henry Bennahamias, president of Audemars Piguet and formerly…
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