2023-11-11 13:30:03
This year for the winter holidays, Angèle, 20 years old, her parents and her boyfriend, chose to do “good deals”. Four months before leaving, they have already booked flights, accommodation and activities for a nine-day traveling trip to Canada. “We paid 1,600 euros in accommodation costs for four. I think we would have easily gotten 600, or even 1,000 euros more if we booked just two or three weeks in advance.”estimates the young woman.
The trend of « early booking » (early booking), which rhymes with promotional offers from tourism players, is more popular for 2024, and in particular for the winter holidays. Worried about having to pay more for their stays in the mountains due to inflation, or not finding places in high altitude areas, where there is a greater chance of snow, More and more French people are booking as early as possible.
“We have 2,700 more adults than in 2022 who have already booked their winter sports stay”, affirmed, Tuesday, October 31, the National Union of Outdoor Sports Centers (UCPA). For its part, the National Federation of Tourist Residences (FNRT) mentions “41% of tourist residences and holiday villages already reserved for this winter, compared to 38% in 2022 at the same period”.
These increases were expected by tourism stakeholders, some of whom offered promotions as early as August for the winter period. The FNRT had planned a 20% reduction, 10% on the side of the UCPA, which recorded 54% more reservations than in 2022 on stays “adults” to the snow. “Early booking allows, among other things, companies to adjust and relocate the number of employees according to the places most requested by vacationers”explains Arnaud Aymé, CEO for France of the consulting firm Sia Partners.
Risks of saturation of rail supply
Marked by a winter of 2022 marked by reduced snow cover in the mountains, vacationers have their eyes glued to the weather forecasts. Nicolas Beaurain, CEO of the Maeva reservations platform, which recorded a 33% increase in its number of files in one year for winter holidays, notes that its customers “go towards safe values”, citing in particular the Savoyard resorts of Val Thorens, Les Arcs or La Plagne. “Destinations above 1,800 meters above sea level, where there is a greater chance of snowhe assures. They book well in advance because they know they are in high demand. »
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