2023-05-21 15:57:00
As we know, Proximus is working hard on the large-scale deployment of its fiber optic network, not without arousing the outcry of consumers irritated by the increases in the price of their subscription, as noted last March by the Service de telecommunications mediation in its latest annual report.
To convince people of the advantages of its technology, which it describes as the “internet network of the future”, the operator recently launched a major communication campaign all in music, just to set the tone for the way of life that fiber can offer its users.
“An invitation to reign over your home and your network”
Title I’ve got the Fibersaid campaign aligns Proximus fiber with the irresistible rhythm of the hit Fever by Peggy Lee, revisited by the young Belgian artist Rori who has just released her first EP (Extended Playi.e. an extended recording compared to the single), my season in hell. “His powerful voice matches perfectly with theempowerment that we wanted to give to our campaign“, says the agency.
Available on the radio, the music of this Fever/Fiber comes to life in a TV spot beautifully directed and produced by Brice VDH (clipper awarded at the Victoires de la Musique for We by Julien Doré, who also works for Angèle, Roméo Elvis, Clara Luciani, Girls in Hawaii, etc.) and Disturb Studio, the production house of the Emeline siblings and Julien Fouya. The film features a hyper-connected, dynamic and obviously happy mother, who multiplies activities with ease and fluidity, thanks to the fiber that Proximus describes as “a real invitation to reign over your home and your network, regardless of your family situation or your needs“.
The campaign is also visible on TikTok where creators offer more educational content on the benefits of fiber. We are also talking about a next remake aimed at small and medium-sized enterprises.
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