Discounts and promotions
As for “SamsungWhich lacks a significant presence in China, data showed that it maintained its leading global position with a 22% market share thanks to discounts and big promotions. The share of Apple, which introduced a discount on the iPhone 14 series in September, also grew. , to 18%, while “OPPO” and “Vivo” witnessed a decline in market share compared to last year.
“As the sales season enters, consumers who have been delaying purchases are expecting steep discounts on devices and promotions on bundled packages as well as significant price cuts,” said analyst Sanyam Chaurasia at Canalys. Festive season sales are expected to be slow but steady” during the last quarter of the year.
Although Apple was the main market share winner in the third quarter, it has abandoned plans to ramp up production of its new iPhone 14 lineup, according to a report published by Bloomberg News last month.