2023-09-27 03:25:00
As World Tourism Day is celebrated on September 27, 2023, the World Tourism Organization has highlighted the need for more and better investments aimed at people, the planet and prosperity.
It should be noted that this date was established at the time of the UNWTO general assembly in Torremolinos, Spain, in September 1979.
And this date was adopted to coincide with the anniversary of the approval of the statutes of that entity, September 27, 1970.
For the UNWTO We must prioritize people and the planet, bringing together all stakeholders, from governments and companies, as well as local communities with the aim of having a shared vision of a more sustainable and inclusive sector.
This global entity points out that political and public recognition of tourism is greater than ever today.
In the year 2020 the UNWTO identified investments as one of the key priorities for the recovery of tourism and its future growth and development.
And in that sense, it has emphasized in 2023 the need for more investments that are better oriented to people, the planet and prosperity.
It also gives a fundamental place to action so that the international community, governments, multilateral financial institutions, development partners and private sector investors unite around a new tourism investment strategy.
In addition to insisting on the need for more investments, it highlights people, the planet and prosperity so that tourism activity consolidates its possibilities of offering opportunities to people, accelerating climate measures and greater sustainability for the planet, providing inclusive prosperity around pillars of innovation and entrepreneurship.
That is why the UNWTO explains the need to invest in projects that work for people by investing in education and skills; the planet, investing in sustainable infrastructure and accelerating green transformation and prosperity, investing in innovation, technology and entrepreneurship.
Tourism activity is one of the main global employers, which is why the need to invest in people, who are considered the basis of tourism, is considered.
Another point that the UNWTO highlights is that it must ensure that the tourism sector fulfills its responsibilities. to solve the climate emergency, which according to the report prepared by the World Economic Forum, is one of the most urgent and pressing risks of the next ten years.
In another sense, it highlights that the green transformation of the tourism sector is necessary, not only for the planet but also for tourism itself, to stimulate competitiveness and increase green investments and innovation in the sector in support of transformation and compliance. of the environmental objectives of the 2030 Agenda.
Remembering this important date, it is necessary to point out the way in which governments can promote international and private investments, being able to improve regulations and incentives in relation to the development of human capital.
Also highlight the measures that the private sector can adopt to address the new investment needs of the tourism sector in relation to education.
And also address the financial investment mechanisms and instruments available to support innovation, technology and entrepreneurship.
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