Netflix has taken the world by stormSquid Game Representative sportswear, toHellbound The supernatural presence of Korean shows continues to dominate global pop culture in 2021, and the statistics are even more revealing.
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Last year compared to 2019, the overall number of hours watched in South Korea increased by a factor of six. “Squid Game” is our most dazzling show to date, creating a brilliant record of topping the viewing charts in 94 countries and regions. In fact, 95% of Squid Game viewing traffic comes from outside Korea, and many of those viewers go further to explore other Korean content.
Two months after the launch of “Squid Game”, we launched “Hell’s Messenger”, which has reached 43.48 million hours of viewing hours on its premiere. “Hell’s Messenger” has climbed to the top 10 shows on Netflix in 93 countries and regions, and it has won the number one ranking in 34 countries and regions.science fiction suspense dramaThe Silent Sea After the premiere, it also won the top 10 non-English programs of the week.
The global popularity of Hallyu is so high thanks to the top Korean creative talents who have collaborated with us in recent years. From 2016 to 2021, Netflix launched more than 130 Korean titles. This has made Netflix a hub for Korean content, with fans flocking to watch a wide variety of Korean stories.
As Hallyu attracts more and more audiences from all over the world, we are excited to continue working with Korean creative talents to bring Hallyu to new heights.
So we kept thinking: What kind of stories can only Netflix help these creators deliver? The answer is that there are more than 25 wonderful Korean shows this year, and this huge lineup has broken the record so far.
Stay tuned for the zombie invasion of high schoolAll of Us Are Dead, adapted from the popular Spanish TV series“Paper House: Unification of the Two Koreas” (Money Heist: Korea – Joint Economic Area), and movies“Seoul Vibe”, this action-packed thriller is set in the 1988 Seoul Olympics and follows the adventures of a special forces unit.
Hallyu has successfully captured the hearts of fans around the world, and we believe that through this series of Netflix works, we will bring more exciting and innovative Korean stories. Therefore, we will continue to invest in Korea’s creative ecosystem, and work with Korean creators to prove to the world that “Made in Korea” is “a masterpiece.” This year, we’ll also make Korean content spark the emotions and thoughts of Netflix’s global audience, looking forward to this wave of new stories colliding with new conversations.
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