Among the Tuscan hills with a spirited spider or visiting the historic centers of Salento driving a supercar. It is the combination of the charm that the Bel Paese offers and the desire to get behind the wheel of a sports sedan or a vintage car. Experiences appreciated and sought after by foreign visitors who fuel the high-end tourism business where dream car rental is grafted. A high-end market which was worth 169 million in the countries of the Union in 2023, has 192 active companies and a fleet of almost 3,500 cars, of which a thousand are available in Italy and generate 45 million in revenues for 40 specialized companies. The growth prospects for 2024 are double digit (+15%), which should close with a turnover of 195 million while in 2030 it should reach 714 million. In addition to the rental of super sports cars, the offer is integrated with premium service packages such as delivery and return of the car wherever you want, visits to historic homes, tailor-made tours to discover craftsmanship and food and wine, for the clientele of Northern Europe appreciates those of Central Italy, but also sports driving experiences on the racetrack, transfers and excursions by helicopter and yacht as well as the indispensable transfer service for luggage. There are no limits and everything is done to satisfy the requests of this particular clientele who spares no expense in order to live unique experiences.
«High-end car rental plays a key role in the Italian and international tourist offer and acts as an element capable of characterizing and enriching the entire travel experience – recalls Pierluigi Galassetti, co-founder with Saverio Castellaneta of Driverso, a platform specialized in high-end car hiring -. This mobility proposal is appreciated by both national and international visitors and fits into a context in which customers seek not only comfort and exclusivity, but require immersive and personalized experiences in every detail of the stay, from the kitchen to the accommodation, up to to travel by car, which complete the range of services. And there is a further driving force deriving from the novelty of the service which is still little known by the majority of potential customers”. According to this projection, Galassetti expects growth in this particular market segment with a growth rate of more than 20% per year for the next 3-5 years. The average duration of a contract is 5.4 days for over 313 thousand days in total, with average revenues on a single vehicle amounting to 49 thousand euros.
The offer ranges from the “usual” supercars such as Porsche, Ferrari, Lamborghini to maxi SUVs up to Bentleys and Lotus as well as vans and maxi sedans from Mercedes, Audi, BMW and Tesla. Driverso is a pan-European platform for premium car rental with an offer that provides hundreds of vehicles from all the most prestigious brands, supplied by players active in 10 countries: Austria, France, Germany, Italy, Holland, Portugal, Principality of Monaco, United Kingdom, Spain, Switzerland.
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2024-04-20 13:22:09