Top Resa show: Polynesia bets on the American and European markets

Opening today of the Top Resa salon at Porte de Versailles in Paris. The unmissable event for tourism professionals with more than 34,000 participants. Rising fuel prices and increasing environmental constraints, so many factors that overseas tourism professionals must take into account. Despite everything, people want to travel, even to Polynesia, a high-end destination.


updated on September 20, 2022 at 10:49 am

Sustained activity for the first day of the Top Resa show in Paris. Professionals who must take into account new realities. More expensive air transport, the fight against CO2 emissions, issues at the center of concerns for overseas tourism.

The overseas departments and overseas communities are of course present there. Like Polynesia, which benefits from top-of-the-range tourism, less sensitive to the price of the flight. In the 1st half of 2022, 19% more visitors compared to the first half of 2019, the reference period before the health crisis. The Polynesian experience is highly valued in the United States, where Americans are the most numerous visitors ahead of the French.

The Polynesia stand.



©Outremer the 1st

“Polynesia is far from the European continent, but it is close to other continents such as the United States, or the islands of the Pacific Ocean. We have a large clientele from the American continent, so we are also a close destination for d ‘other source markets’explains Gilles Gosselin, France Director of Tahiti Tourisme.

Need to escape

For travellers, CO2 emissions and cost seem to give way to the need to escape. The world after looks like the world before. “The consumer has a need to move around, a need to go on vacation, and if there is work being done to save energy, on CO2 emissions, on waste…it’s rather professional tourism players”remarks Gilbert Cisneros, CEO of tour-operator Exotismes.

With tourist offers on a human scale, the overseas territories rely on authenticity and encounters with their culture. Assets that allow the sector to look to the future with serenity.

Watch the report from Outremer la 1ère:

©polynesie

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