President Donald Trump has mandated that federal agencies replace the term “artificial intelligence” with “superintelligence” (SI) in all official communication, declaring that anyone who continues to use the former is considered an “enemy.” The order follows a broader administration push to rebrand emerging technologies deemed inaccurately named by the White House.
The White House Directive on Superintelligence
The directive argues that the technologies currently being pioneered by American innovators far surpass the scope of what was envisioned when the term “artificial intelligence” was first coined. According to reporting from Expressen, Trump has characterized the traditional terminology as both “inaccurate” and “very unclear,” opting for “superintelligence” as a more elegant and precise descriptor.
The administration’s commitment to this rebranding is visible in its digital footprint; the White House has scrubbed mentions of “AI” from its official site, replacing them with “SI.” However, the domain name for the government’s central portal remains ai.gov, highlighting a lingering disconnect between the new policy and existing infrastructure. This is not the first time the President has sought to rename geographic or technical landmarks, having previously proposed renaming the Gulf of Mexico to the “American Gulf” and Lake Ontario to “Lake America,” as noted by Expressen.
Formation of the Super Intelligence Force
Beyond the linguistic shift, the administration has formalized its institutional approach to the sector. Trump recently announced the creation of the “Super Intelligence Force” (SIF), a specialized group tasked with coordinating the federal government’s efforts to maintain American leadership in the field.
The President highlighted the strategic importance of this development on Truth Social, drawing a comparison between the rise of superintelligence and the Industrial Revolution and the advent of the internet. The SIF is intended to function as a primary bridge between the White House, major technology firms, and other stakeholders. Despite the creation of this task force, the administration maintains a focus on a “self-regulation” model for the industry. The group also includes FTC Chair Andrew Ferguson, Deputy Secretary of Defense Emil Michael, and Scott Kupor, signaling a concentrated effort to balance industry autonomy with national security oversight.
Market Speculation and the Domain Rush
The President’s linguistic pivot has triggered unexpected ripples in the global digital economy. Following the administration’s focus on the term “SI,” there has been a significant surge in interest regarding Slovenian web addresses. BBC reports that Slovenia’s national domain registry recorded approximately 44,000 new “.si” registrations in September, a staggering 2,100 percent increase compared to the roughly 2,000 registrations seen in August. While the registry has been cautious about directly attributing this spike solely to Trump’s rhetoric, analysts suggest that speculators are buying up attractive “.si” domains in anticipation that “SI” will become the globally recognized shorthand for the technology.
| Entity | Key Role/Function |
|---|---|
| Jay Clayton | Head of Super Intelligence Force (SIF) / Director of National Intelligence |
| Susie Wiles | Chief of Staff (Direct supervisor for SIF reporting) |
| Andrew Ferguson | FTC Chair (Member of SIF) |
| Emil Michael | Deputy Secretary of Defense (Member of SIF) |
US Administration's Push for Centralized Terminology
The administration’s insistence on the “SI” terminology and the establishment of the SIF occur against a backdrop of intense international competition. Trump has previously expressed that the United States cannot afford to lose the “AI race” to China, dismissing earlier concerns regarding the dangers of the technology as a “bluff.” By framing the technology as “superintelligence,” the administration is attempting to consolidate the narrative around American technological superiority.
This push toward centralized terminology and direct oversight by intelligence leadership indicates a pivot toward viewing advanced computing as a matter of national security rather than merely a commercial sector.
