2023-04-29 20:37:12
Social networks
Twitter will soon sell individual press articles, Musk announces
The boss of Twitter announced on Saturday that the platform would soon offer the purchase of press articles individually. A solution whose economic model remains to be proven.
Posted
Elon Musk at the “Twitter 2.0: From Conversations to Partnerships” conference in Miami Beach, Florida on April 18, 2023.
AFP
“From next month, this platform (Twitter, editor’s note) will allow media publishers to charge readers, article by article, with a simple click,” wrote the boss of the social network, who is constantly launching new projects – sometimes in confusion – since he bought the American company.
“This will allow users who do not take a monthly subscription to pay a higher price per article when they want to read an article occasionally”, adds Elon Musk, “it will be a win-win for the media and readers”. He gave no further details on pricing or operation.
The idea of a platform allowing press articles from different publications to be purchased individually, a form of alternative between the free online press financed by and subscriptions, is not new, but never achieved the expected success.
Perilous bet
The pioneering Danish start-up Blendle did not succeed in its bet to create a sort of iTunes of journalistic content. The company was bought in 2020 by the French group Cafeyn, which offers a subscription.
Elon Musk’s bet, like previous similar attempts before it, requires the participation of press publishers, who would have to agree to plug their content into the platform, which does not seem like an easy task given the chaotic history of this model and the now tarnished reputation of Twitter.
(AFP)
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