2023-09-18 05:00:00
Written by Mounis Hawass Monday, September 18, 2023 08:00 AM During the iPhone 15 series unveiling keynote this week, Apple focused a little on the gaming prowess of its new A17 Pro processor, and in a new interview with Taylor Lyles from gaming site IGN, he presented three of the… Apple executives provide more details about the company’s plans to turn the iPhone 15 into the world’s “best gaming console.” According to the American website 9to5mac, the iPhone 15 Pro is powered by the all-new A17 Pro chip, which focuses greatly on improving the performance of the graphics processing unit, and the new “professional” graphics processing unit provides a new six-core design that Apple says not only improves performance, but also efficiency. Power, and you can expect up to 20% faster GPU performance, along with hardware-accelerated ray tracing for the first time. To delve deeper into the iPhone 15 Pro’s gaming focus, IGN sat down with Jeremy Sandmell, Apple’s senior director of GPU software, Tim Millett, vice president of platform engineering, and Kiann Drance, vice president of global iPhone product marketing. In the interview, Millett stressed that Apple’s goal is not necessarily to compete directly with specific consoles such as the PlayStation 5 or Xbox Series S, and instead, its focus is on building a platform and tools that directly appeal to game developers: “I think we focus on the developers and the titles in the games, Less trying to compete with consoles, I think console is just a convenient way for us to talk about classic games and the types of games that we target developers, who have been successful in getting it out there, we’ve done our best to try to offer the same set of tools to developers and we’re working hard with them. iPhone 15 Pro overheating and failing to maintain performance in high-intensity games Drance explained: “This is part of the benefit of our design for a specific iPhone model. So, at the system level, we’re able to work across teams to understand how the performance we’re enabling, how it’s going to manifest in actual gameplay, and whether we’re going to be able to not only hit those great frame rates and peak performance and graphics that Jeremy talked about, but also Whether we’re going to be able to sustain it, I know we’re doing a lot on the SoC side, we’re doing a lot on the software side to make sure we enable this experience to be a great experience. Millet added that part of the responsibility also falls on the developer to strike the perfect balance between performance, quality and more: the display itself has a truly amazing scaling technology. And the GPU can do the scaling, so, with features like ray tracing and mesh shading and really advanced compute architecture, the developer has access to all of these algorithms to figure out what’s the best balance between compute, quality, performance, frame rate, and resolution, and then we put it all together in Software and at the system level, we make sure that there is sustainable, high performance, long battery life and comfortable retention of the experience for someone to play these great games, so we have designed everything to make the gaming experience great, including making sure that the performance and battery life are sustainable, and we believe we have succeeded. In doing so, Sandmill references the adage that “the best gaming console is the one you have with you.” But that’s not what Apple is targeting this time around. Instead, Sandmill believes the iPhone “will be the best gaming console,” without any… Exceptions. In addition to the interview itself, it’s worth noting Apple’s decision to conduct an interview on IGN specifically. It’s an example of the company moving outside its normal marketing circles in an attempt to reach a new audience with a special interest in gaming.
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