An immersive experience calls on the mobilization of all the senses: sight, touch, smell, taste, hearing and is designed as encompassing. Even if it wants to be virtual, it seeks to build an overall coherence and a feeling of verisimilitude. Who says immersive experience says VR helmet, 3D world, metaverse… and users immersed in the heart of a virtual world.
Virtual reality totally changes the way of using and experiencing content
Virtual reality, an integral part of an immersive experience, changes the way of using and experiencing content. Extended reality goes a step above by combining virtual and augmented reality and offers the possibility of interacting with people and objects.
These experiences can concern all areas, and Orange offers, for example, the “augmented match” experiment carried out at the Orange Vélodrome in Marseille, Immersive Now, the streaming platform allowing you to immerse yourself in 360° content, the immersive experience of Notre Dame de Paris to rediscover the cathedral, and extended reality for virtual meetings with holograms, the beginnings of the metaverse in business.