2023-09-11 01:46:12
September 11, 2023 / China Network / Ola Källenius, Chairman of the Board of Directors of the German Mercedes-Benz Group, recently said in an interview with Xinhua News Agency on the eve of the German International Automobile and Intelligent Mobility Exhibition, “We are fully confident in China’s long-term development prospects and are ready to increase investment.” In China”. “Although China is not its birthplace, Mercedes-Benz still believes it is close to home. There is a current trend to introduce Chinese R&D innovations into important automobile markets such as Germany and the United States,” he added.
As the world’s leading automobile manufacturer, Mercedes-Benz continues to focus on China. Data show that in the first half of this year, China is still the largest single market for Mercedes-Benz, and many core business areas in China have achieved high-quality growth, and Chinese market sales have maintained a leading position in the world. The sales volume and deliveries of new vehicles in China rose by more than 6% compared to the same period last year, showing strong growth momentum.
Kallenius said the main reason behind Mercedes-Benz’s ability to achieve rapid development in China is to enhance domestic production and supply, expand investment in research and development, and enhance cooperation in innovation. He believes that with the establishment of Mercedes-Benz’s two research and development centers in Beijing and Shanghai, it can be said that the company has established a mature foundation in the Chinese market, which supports it to move steadily to the next stage.
Kallenius believes that the vision of “zero emission travel” in the automotive industry undoubtedly represents an important strategic opportunity for the group. Mercedes-Benz will continue to promote petrol-electric hybrid vehicles through new technologies and production flexibility. He revealed that Mercedes-Benz will launch a new E-class car in China this year to offer customers more luxury models and experiences.
Focusing on the theme of “Intelligent Connected Travel Experience” at this year’s Munich Motor Show, the CLA concept car displayed by Mercedes-Benz attracted a lot of attention.
Källenius was greatly impressed by China’s technological innovation and rapid upgrading, which was also an important reason for him to strengthen Mercedes-Benz’s R&D capabilities in China. “Everyone talks about how fast China is, and when I met face-to-face with our team in China, I really felt this speed of innovation, which is exactly what the company needs if it wants to remain competitive,” he said.
As Mercedes-Benz’s R&D in China continues to expand, the Chinese R&D team is taking on more “innovating for the world” responsibilities. “China’s innovation and technology will not only be applied in the domestic market, but it has now become a trend to introduce Chinese innovation into more markets such as Germany, the United States and Sweden,” Kallenius said. Taking the digital field as an example, the introduction of karaoke entertainment functions to develop future models is an example of the group drawing inspiration from Chinese customers’ opinions and innovating for global customers. Kallenius added that he hopes to seize development opportunities, continue to deepen China’s strategy, and actively participate in it.
1694398778
#confident #Chinas #longterm #development #prospects