starting from Monday Strawberry Frosty is on the US menu for a limited time. The price of the new Frosty varies by city. And strawberries are temporarily replacing vanilla. Wendy, though, promised the flavor would return after the promotion.
Wendy’s Chief Marketing Officer Carl Laredo said in an exclusive interview with CNN Business that strawberries were popular when added to menus in Canada. become one “The Most Talked About List” in Online Networks
That momentum continues in the United States. When the strawberry flavor was tested in a few cities, Laredo said, “The benefit was that the product was halfway through the project. Because people love it.” “It was highly anticipated – dare I say what was expected when we launched our spicy nuggets.”
It’s a notable change for Wendy’s, which doesn’t mix up its Frosty flavor as often. McDonald’s (MCD) Made with McFlurry’s lineup, Strawberries are Only the second new flavor added to the US in the last 16 years: Wendy’s introduced Frosty Birthday Cake in 2019 when the chain celebrated its 50th birthday. Vanilla Frosty was added to the menu in 2016. 2006
Strawberry Frosty isn’t the only limited-time item Wendy’s started Monday. Returning for the third summer in a row is the Summer Strawberry Chicken Salad, a blend of sliced strawberries, bacon and grilled chicken served on crisp lettuce and spring ingredients.
Fast food chains constantly compete for money and customer attention. And special offers are a way to attract new customers and retain existing customers. for example, McDonald’s (MCD) Regularly supplement the menu with new options, including the recently added Chocolatey Pretzel McFlurry.
Like other chains, Wendy’s has been hit with rising commodities and labor costs. In the first quarter, global sales at Wendy’s restaurants opened for at least 15 months grew 2.4%, behind competitors. by comparison McDonald’s sales at restaurants around the world that have been open for at least 13 months rose 11.8 percent, while Burger King’s sales at restaurants that have been open for at least one year rose 10.3 percent.
During recent analyst talks, Wendy’s executives said first-quarter results were less than expected. “The first quarter from a margin point of view Not all went according to plan,” Wendy’s CFO Gunther Ploch said during analyst discussions in May. “We missed a few sales,” he said, adding: “Commodity and labor inflation rates were slightly higher than we expected.”
The burger chain is exploring a possible sale or merger, Trian Partners, its largest shareholder. Just announced that you are looking for “Adding Value to Shareholders” with Possible Deal
Wendy’s shares are down more than 20% so far this year.
–CNN Business’ Danielle Wiener-Bronner support this report
