- While it already offers several paid subscription options, Tinder is working on an ultra-premium offer
- For the moment, it is not known what the functionalities will be
- But the price could be 500 dollars per month
Tinder is free. But to increase your chances, you can use one of its paid subscriptions. And soon, the app could offer a whole new type of subscription, which could be called Tinder Vault, and cost $500 per month or $6,000 per year. That’s according to an article published by Fast Company, which spoke with the app’s product manager, Mark Van Ryswyk.
To be clear, for the moment, this new ultra-expensive subscription is still under consideration. The proposed features are not yet known. And Tinder should ensure that this offer does not impact the experience of free users, while offering value that justifies the $500 per month. In addition, at this stage, it would still be possible for the app to backtrack or review the price.
But in any case, it seems that with this project, Tinder wants to target a whole new type of clientele. Indeed, according to Fast Company, Tinder will be able to learn from The League application, acquired by Match Group (owner of Tinder and other dating apps) in 2022. According to Fast Company’s explanations, The League is an ultra-premium online dating service, which costs $1,000 a week.
Who might be interested?
In essence, according to the outlet, Tinder has learned that there are a number of “high-intent members” who would be willing to shell out a small fortune for a quality experience and hookups. And relative to macroeconomic conditions, this type of subscription would not be affected. Van Ryswyk cites the example of The League application which, despite these conditions, shows good results.
And while testing the “Vault” subscription, Tinder is said to be reviewing its other products, and improving its image. The app could for example launch a weekly subscription for Tinder Plus (the cheapest subscription on the app) for those who do not need to use this product for an entire month or for an entire year.
These changes take place as Match Group announced, for the last quarter of 2022, a decrease in its revenues year-on-year. An event that led the company to make in-depth changes, including for the Tinder application.
