This winter, the makeup crimson red is in the spotlight. Doja Cat, Kylie Jenner, Dua Lipa: all seized on this news tendency. But contrary to popular belief, this fashion is far from new.
The rouge is not only worn on the lips and that, Asian women have understood for a long time. This color has been associated with the culture of oriental beauty for several millennia. “In China during the Tang Dynasty, blush was applied to the cheeks and eyes, creating a rosy-toned eye shadow. Then this shade continued to be used for centuries in the country’s cosmetics. And even today, this color is favored by Chinese opera.says Erin Parsons, makeup artist interviewed by the New York Times.
The same for the Japan which saw the birth of this trend several decades ago. At the time, blush around the eyes was particularly popular in neighborhoods like Harajuku – Tokyo’s youth fashion temple. Peter Philips, creative and image director for Dior products, attributes the rise of crimson makeup to part of the culture. mangacombined with television series. “Young girls are inspired by their favorite characters. There’s always one with red eyeshadow. So what happens in the Asian scene usually spills over into Western culture.”he explains.
Dior even recently marketed entire palettes and a mascara dedicated to the shade, testifying to the current success of this color. Moreover, Peter Philips admits to having been inspired by the growing demand for red eyeshadow in Asia.
Success in the West
For Erin Parsons and Charlotte Tilbury, also a make-up artist, the 1960s and 1970s marked a real turning point for cosmetics Westerners. It was only at this time that the colors crimson and cherry were really democratized in the products of beauty. “The launch of Biba – legendary London brand – by Barbara Hulanicki helped bring these nuances to the fore. She had one of the original Biba palettes, which featured reds, teals, and golden hues.”says Erin Parsons.
The great success achieved by this color is not insignificant. The red around the eyes, often seen as a bold choice, is actually a safe bet. Makeup artists claim that this tone is very flattering no matter what shade your eyes are. “It brings out the white of the eye, which highlights the color of your iris”expose Charlotte Tilbury.
In addition, makeup with pink and reddish tones around the eyes, nose and lips gives the impression of having spent long minutes in the cold, without having set foot outside. So to look good while avoiding the strong wind, watery eyes and runny nose, you know what you have to do.