“Will they get angry if I make them blonde?” “What is diversity?” Ask Commercial Broadcasters: J-CAST News[Full text]

When Kokoro Nukariya, a 24-year-old announcer who has been with Nippon Television for three years, tweeted, “I wonder if I’ll get mad if I go blonde,” it sparked a debate.

Anna Kunametani belonged to the lacrosse club when she was in college, and currently enjoys surfing. After joining the company in 2020, she has appeared on the morning information program “Oha! 4 NEWS LIVE”.


  • Anna Kunametani who also enjoys surfing (from Instagram post)

  • Anna Kunametani who also enjoys surfing (from Instagram post)

“Brown is fine, but gold is not.”

“I wonder if the announcer will get mad if he suddenly changes his hair to blond hair.”

On January 19, 2023, Anna Kunamedani cut out on Twitter.

Looking at posts on SNS such as Instagram, the hair looks like brown hair. Perhaps for that reason, she said, “Brown is fine, but gold is not.”

“But what would you do if your parents were foreigners and you were born with blond hair or red hair and became an announcer?

This post caused a stir on the internet, and various opinions were received, and the summary site also picked it up.

As for the favorable reaction, there were voices such as “It’s okay to judge with your own common sense”, “It’s strange to think that blonde hair = bad”, and “Why don’t you consult the announcer Asami Miura?” There was also

On the other hand, as an announcer, I’ve never heard of a makeover, so “It’s wrong to say that dyeing blonde hair is diversity”, “I think there are rules for the organization I belong to”, and “How do sponsors and viewers work? Do you think that?”

I wonder if there is some kind of standard in the broadcasting industry for announcers’ hair color, etc.

On January 24, the Japan Commercial Broadcasters Association (Commercial Broadcasters’ Association), which is a member of TV stations and others, told J-CAST News, “The Commercial Broadcasters’ Association has not decided on any standards,” said a spokesperson from the executive office. answered.

I also applied for an interview with Nippon Television’s public relations department, but there was no response by 19:30 on the 24th.

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