2023-10-04 20:43:47
With several advantages for the consumer that go beyond comfort and convenience, the new campaign demonstrates how the consumer can have total control of the air conditioning unit
With the end of winter and the increase in temperatures in the warmer seasons, the search for products to keep the environment air-conditioned tends to increase. That’s why Samsung launches its new campaign, highlighting all the advantages of the WindFree line, with several air conditioning models that bring more comfort and convenience to the consumer, such as controlling expenses, temperature and even wind. The 30-second film is an adaptation of a global campaign and premieres today on digital media. The adaptation of the content was carried out by the agency Cheil Brasil.
“The WindFree line brings countless advantages to the consumer, mainly because it is an intelligent product. In addition to its main function, which is to air-condition the environment without wind, in this new campaign our objective is to show that it is possible to have more comfort at home without worrying about the air conditioning becoming the culprit on your energy bill, for example. We have in our portfolio the number one model in energy savings, the WindFree Pro Energy, quieter products that can be easily controlled via smartphone. We want to highlight how much we have advanced in technology in this segment, which is so necessary in tropical countries like Brazil”, highlights Thiago Cesar, marketing director of the Consumer Electronics division at Samsung Brazil.
In addition to airflow, which is one of the main highlights of the WindFree line, the portfolio of these products has been expanding steadily in the Brazilian market with other differentiators. This year Samsung launched the WindFree Black Edition, which brings a new color option for different environments. Other highlights of the catalog are the WindFree™ Connect, in Hot and Cold or just Cold versions, with capacities of 9, 12, 18 and 24 thousand BTUS, one of the most complete devices on the market. In addition, the WindFree™ Powervolt in versions 9 and 12 thousand BTUs Só Frio, is the first and only on the national market with POWERVolt technology, more resistant to energy peaks and which works uninterruptedly on both 127V and 220V. Finally, the 9 thousand BTUS WindFree Pro Energy model is the most economical on the market1, surpassing the Inmetro rating index.
Check out the campaign video:
Don’t forget to access the online store from Samsung to check out all the brand’s products and stay up to date with all the news by accessing the Samsung Newsroom Brasil.
1 The statement of greater efficiency in the Brazilian market in energy consumption refers to the AR09CVFAAWKNAZ model and can be verified through the InMetro report “Brazilian Labeling Program – PBE – Type of Equipment: Air Conditioners” version of 05/31/ 2023, published on 05/31/2023 and available for consultation via the link: https://www.gov.br/inmetro/pt-br/assuntos/avaliacao-da-conformidade/programa-brasileiro-de-etiquetagem/tabelas-de-eficiencia-energetica/condicionadores-de-ar/condicionadores-de-ar-indices-novos-idrs.pdf/view.
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