Bold marketing. The brand of televisions Noblex is giving rise to talk after he promised to return all the money to the users if they Argentina He wins World Cup Qatar 2022.
The promotion, called “Paga Dios”, came out on October 30 and only applied on that day to people who bought 65 and 75” televisions.
A large sum to pay
According to data from the same Noblexthat day 1000 televisions were sold, when, normally, he sells 75 televisions a month.
For the same reason, their own estimates calculate a return of more than one million dollars.
All the people who bought the product registered in person or online and added their bank account to return the money.
It should be noted that Argentina He is already in the grand final of the World Cup and awaits the final match against France this Sunday.
award-winning marketing
It is not the first time that Noblex run these kinds of campaigns. The company showed confidence with the selection of Argentina for the Russia 2018 qualifiers and promised to “repay the money if Argentina did not classify”.
With a record sale of televisions, that year Argentina qualified for the World Cup and Noblex reached international relevance, in addition to winning multiple awards in this regard.
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