Article source: Qooah.com
News on September 16th, the sudden increase of YouTube video ads caused public anger. Typically, YouTube will only show two ads before the video begins. But in recent weeks, some users have reported seeing as many as 5 to 10 non-skippable ads, a phenomenon that has angered many users who have called for an official change.
The YouTube platform responded to the media that adding a large number of non-skippable ads was just a test to change the ad insertion situation. Earlier, some netizens tweeted that watching a 45-minute video would be interrupted nearly 10 times by a 5-minute advertisement.
“At YouTube, we’re focused on helping brands connect with audiences around the world,” a YouTube spokesperson said in a statement. “We’re always testing the latest ways to display ads, collecting data to make adjustments to enhance The viewer experience.” “We did a small experiment around the world where when viewers watch a longer video on TV, we play multiple ads in the video, the goal is to provide viewers with better results by reducing individual ad time. experience.”
In other words, the test doesn’t want to just show an ad to the viewer at the beginning of a YouTube video, but instead space out the ad as a single display ad to get the best ad revenue.
Afterwards, the person in charge of YouTube added, “We have suspended this small experiment, and users can use it with confidence.” Although he said so, it is still unclear whether the platform will insert advertisements in the future and increase the rate of non-skippable advertisements. .
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