2023-09-29 05:06:01
At the opening ceremony of the new Yulon City store on the 28th, Yulon Group CEO Yan Chen Lilian appeared in a Luxgen n⁷. (Photo/Photo by Liu Xinyi)
[周刊王CTWANT] Yulon (2201) Group has had many happy events this year. It not only celebrated the 70th anniversary of the group, but today (28th), the “Yulon City” to be built in the new “Qijiachuo” store, which has been finalized since 2009, finally officially opened, integrating Eslite Lifestyle (2926) The new store, Yulon Shopping Center and Village Roadshow Cinemas are expected to bring in annual rental income of more than 350 million.
Yulon Group entered the retail industry for the first time. At the opening ceremony of “Yulon City” on the 28th, Yulon Group CEO Yan Chen Lilian appeared at the event in a mass-produced white Luxgen n⁷. However, because she was afraid of blurring the focus, she quickly left the venue. .
At the same time, Yan Chen Lillian also attended with her two children, as well as New Taipei City Mayor Hou Youyi, Eslite Lifestyle Chairman Wu Minjie, Village Roadshow Cinemas Chairman Wang Chaoli, and Pegatron (4938) Chairman Tong Zixian all appeared to participate in the grand event. Lilian Chen said, “My father-in-law (Yen Ching-ling) founded Yulon Motors on this land 70 years ago, which started the development of Taiwan’s automobile industry. This (new store) is the “starting house” of Yulon Group, and it is where Yulon Group started manufacturing cars. The birthplace of dreams, I am full of affection for this land and full of gratitude to the people of Xindian.”
The newly opened new store Yulon City not only has the largest Eslite Lifestyle in Asia, but also the only new store Village Roadshow Cinemas. (Photo/Photo by Liu Genghao)
The newly opened “Yulon City” has a total area of 33,000 square meters and is currently the largest shopping mall in New Taipei City. Floors B1 to 4 are Eslite Life Asia’s largest flagship store, covering an area of 19,000 square meters; the 5th floor is the Yulon Group’s own brand shopping mall , including Taiwan’s exclusive and innovative catering brand “TOK”, Jiayu Carnival’s new concept store, Taiyuan Textile’s “TY SELECT lifestyle concept store”, and gathering Italian boutiques EMPORIO ARMANI, A|X ARMANI EXCHANGE, EA7 and its own denim clothing brand TAI YUEN, etc.; the 6th to 7th floors are occupied by Village Roadshow Cinemas, with a total of 14 cinemas, including an IMAX laser cinema, providing a total of nearly 2,400 seats.
Since the trial operation on September 20, Yulon General Manager Yao Zhenxiang said, “During this period, the number of people on weekdays is about 20,000 to 30,000, and on holidays is 70,000 to 80,000. The overall customer price is about 800 yuan, which is about the same as expected.” As for the fifth floor. Regarding the performance of the trial operation of Yulon Group’s own brands, he said, “Currently, it is about 1 million on a single day and 3 million on holidays, but since it has only been in trial operation for a week, it is not yet certain.” He then mentioned, “The rental income for next year is estimated to be 3.8 100 million yuan, and the target turnover is 4 billion yuan.” However, regarding the planning of residential areas, Yao Zhenxiang also said frankly, “It will not be that fast yet, and Yulon City is still the main development force.”
Regarding the Luxgen n⁷ that Chairman Yan Chen Lillian rode today, it was once rumored that it would be mass-produced by the end of the year. Yao Zhenxiang responded, “It is still in the trial assembly stage and is expected to be gradually mass-produced by the end of the year. Both parties attach great importance to ensuring quality and will deliver the best to customers. Products.” The vehicles are expected to be delivered gradually starting from January next year.
According to the reporter’s actual visit on the day of trial operation and today’s opening, it can be seen that even during weekdays, customers are still pouring in, and many stores have queues. As Yan Chen Lillian said at the opening ceremony,
“Yulon City is not only a shopping mall, but also the core of the local immigrant life circle in the future. It is also an indicator of the harmony and harmony between the Yulon Group and the local sustainable development.” This newly opened, totaling 33,000 square meters is not only a new store , is also a new milestone for Yulon Group.
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