In order to position itself more broadly, Zalando relies on the platform business. With this, other retailers, fashion brands or stationary shops can sell their goods via Zalando and have to pay money for this as well as for logistics services. More than 5,800 partners and almost 7,000 stationary shops are now connected to the Zalando platform, with which the company now generates 30 percent of its gross merchandise volume (GMV). This had climbed to 14.3 billion euros last year, is expected to grow to a maximum of 17.6 billion euros this year and will be more than 30 billion euros by 2025. “We are well on the way to achieving this goal,” said company boss David Schneider, who founded Zalando in 2008 together with Robert Gentz.
More on the subject: The fashion chain C&A wants to benefit from the trend towards sustainability and will produce jeans in Germany again in the future. Now the customers have to play along – and pay for a clear conscience.