Yesterday, Alpine took advantage of the official presentation of its new Formula 1 2023 to announce the arrival of a new recruit in the person of Zinédine Zidane.
In detail, Zidane becomes an ambassador and sponsor of his programs for equal opportunities, Rac(H)s and the Mechanical Excellence Competition.
“Alpine and Zinedine Zidane join forces to continue developing equal opportunities in industry and motorsport, with diversity being one of the pillars of performance” explains the press release. “Alpine wishes, thanks to the sharing of Zinedine’s experience and its aura, to inspire the young generation of talents to convey the message that everyone, whatever their gender, origin or background, has the means to grow professionally and reach the rank of champion. »
???????? ZIDANE AT ALPINE ????
We were told of a big surprise on the sidelines of the presentation of #A523. @AlpineF1Team formalizes Zinedine Zidane as brand ambassador to promote equal opportunities pic.twitter.com/2dI3Eaf96c
— Les Pistonnés ???? (@LesPistonnesF1) February 16, 2023
“It’s a story of encounters as always. I liked the vision and the concrete approach of the Alpine teams, especially in the implementation of their programs for equal opportunities. And all the more so, as I have a very special affection for Alpine as a Formula 1 enthusiast.” specifies Zinédine Zidane in a press release. “It obviously seems important to me to tell children that, wherever they come from, they can one day become champions in their sport or in their field, that you must always believe in your dreams… This project of ‘Alpine is here to help make this possible. Change takes time so if I can contribute to it and participate in accelerating things, it is a great satisfaction for me”.
“Zinedine Zidane is not only a great champion and a sports legend, he is a committed man who has decided to use his aura to inspire young people and work for equal opportunities. He is an example of what we must embody, as a company: tenacity, talent, meritocracy and commitment” adds Laurent Rossi, CEO Alpine. “It is a great pride that Zinedine joins Alpine to move the lines. »
Meet @AlpineF1Team‘s newest ambassador….????
French footballing legend Zinedine Zidane! ????⚽️#F1 pic.twitter.com/o4iuAhs9Xe
— Formula 1 (@F1) February 16, 2023
Full replay of the presentation evening
The new BWT Alpine F1 2023 unveiled
During this evening, Alpine F1 especially unveiled its new single-seater for the 2023 season in the presence of Luca de Meo, CEO of Renault Group. An A523 which will be piloted by two French pilots, Esteban Ocon and Pierre Gasly. A blue car tinted with pink (color of title partner BWT) and a new pattern of crystals symbolizing the alpine roots of the brand.
The team has confirmed an all-pink reverse design for the first three Grands Prix of the season in Bahrain, Saudi Arabia and Australia.
Few months ago, Renault, which owns the Alpine brand, celebrated Zidane’s 50th birthday through an ambush campaign in the newspaper L’Equipe also highlighting the 50th anniversary of the R5 (Renault 5).
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