Embouteillage Coke Canada and fast-casual restaurant chain Poulet Rouge partnered with agency Nellie Marketing to deploy a bilingual influencer campaign across Quebec and Ontario in the summer of 2026. The initiative aimed to embed Coca-Cola beverages and Poulet Rouge meals into soccer-related gatherings, generating over 1.18 million video views.
The Bottom Line
- Dual-Platform Strategy: The campaign combined Instagram and TikTok, utilizing six content creators to target soccer enthusiasts during practices, travel, match viewings, and post-game meals.
- Distinct Platform Performance: TikTok drove 603,000 views at a cost-per-view of $0.01, while Instagram generated double the engagement volume and a higher share rate.
- Audience Reception: The initiative reached nearly 799,000 unique accounts with 6,926 total engagements, registering 96% positive sentiment across analyzed comments.
Targeting Soccer Communities Across Ontario and Quebec
The summer 2026 offensive targeted sports fans by integrating food and beverage choices into everyday athletic routines. According to data released by the campaign organizers, the strategy focused on moments surrounding soccer matches rather than game broadcasts alone. Six creators—Victoria Hui, Leah Revelle, Rami Farran, Sabrina Bouchard, Émilie Lévesque, and Anne-Catherine Leclerc—produced organic content distributed across Instagram and TikTok.
Daniela Pardo of Embouteillage Coke Canada and Orlando Jousset of Poulet Rouge oversaw the collaboration. Strategy was directed by Charles Harvey, with campaign management handled by Étienne Bélanger and account direction by Maude Perreault. Marketika managed media amplification to extend the campaign reach beyond existing follower bases into broader Canadian demographics.
Evaluating Instagram Versus TikTok Performance Metrics
The campaign data highlights distinct behavioral splits between the two primary social platforms used in the rollout. TikTok functioned primarily as a discovery engine, capturing more than 603,000 views and achieving a cost-per-view of $0.01. Its algorithm-driven feed exposed the brand partnerships to uninitiated audiences across Ontario and Quebec.
Conversely, Instagram served as the hub for community interaction and dialogue. While recording fewer total impressions than TikTok, Instagram produced nearly double the engagement volume and a higher frequency of user shares. Total reach across both networks approached 799,000 individual accounts, accumulating 6,926 engagements accompanied by a 96% positive sentiment rating in monitored commentary.
| Platform | Key Performance Indicator | Recorded Metric |
|---|---|---|
| Combined Networks | Video Views | 1.18 million+ |
| Combined Networks | Cumulative Reach | ~799,000 accounts |
| Combined Networks | Total Engagements | 6,926 |
| TikTok | Video Views & Cost Efficiency | 603,000+ views ($0.01 CPV) |
| Engagement Share | Double the engagement volume of TikTok |
Future Implications for Regional Beverage and Dining Partnerships
The execution of this multiplateform initiative points to a shift toward affinity-based creator partnerships within the Canadian quick-service restaurant and beverage distribution sectors. By allowing creators editorial freedom within natural consumption scenarios, the brands avoided traditional, overt advertising formats.
As brands look toward upcoming athletic seasons, the framework established by Nellie Marketing offers a measurable template for regional cross-promotions.
Disclaimer: The information provided in this article is for educational and informational purposes only and does not constitute financial advice.
