Live Music Enlivens Downtown Ames’ Annual Shopping Event Celebration

:

Ames Music Walk Returns to Downtown, Showcasing local talent and Businesses

A popular event is returning to the streets of Ames as small businesses and area musicians team up for the annual Music Walk. The free,family-kind celebration will take place on Thursday,September 18th,from 5 p.m.to 8 p.m.

More than 30 businesses will participate, each paired with solo musicians and bands representing a diverse range of genres. Performers can be found both inside partnering businesses and on the sidewalks, creating a laid-back and inviting atmosphere.

Here’s a glimpse of who will be performing and were:

* Capital City Winds – Morning Coffee, 111 main St.
* Elizabeth Zimmerman – Little Herbal, 136 Main St.
* Jason Munday – Books, 203 Main St.
* Two Guys – Marmalade, 207 main St.
* Jordany – 212 Main St.
* Larry – 215 Main St.
* Ryan – 216 Main St.
* Kellen – 223 Main St.

Downtown streets will remain open to vehicle traffic, with parking available along Main Street. Restaurants and bars will be open, and The Outside Scoop food truck will be located at the corner of Main Street and Kellogg Avenue.

This event offers a wonderful opportunity to support local businesses and enjoy the vibrant arts scene in Ames.

What specific economic benefits did the live music bring to Ames retailers during the shopping event?

A Symphony of Shopping & Sound

downtown ames’ annual shopping event is always a highlight, but this year, the energy reached a new peak thanks to a vibrant lineup of live music. From local bands to solo acoustic performers, the sounds of the season filled the streets, drawing crowds and boosting business for Ames retailers. This article dives into how live music in Ames transformed the event, the benefits for both shoppers and businesses, and what to expect for future celebrations.

The 2025 Lineup: A Diverse Soundscape

This year’s event featured a carefully curated selection of musical talent, aiming to appeal to a broad audience. Stages were strategically placed throughout the downtown area to maximize exposure and create distinct musical zones.

* Main stage (Campustown): Headlined by the popular Iowa-based indie rock band, “The Heartland Echoes,” drawing a meaningful crowd throughout the afternoon and evening.

* Lincoln Center Plaza: Featured a rotating schedule of acoustic artists,perfect for shoppers wanting a more relaxed atmosphere. Performers included local favorites like Sarah Johnson and the River Valley Trio.

* Somers Stage (Near City Hall): Showcased up-and-coming bands from Iowa State University’s music program, providing a platform for young talent. Genres ranged from jazz to blues to option.

* Pop-Up Performances: Smaller, impromptu performances occurred at various storefronts, adding an element of surprise and delight for shoppers.

The diversity of musical performances ensured there was something for everyone, contributing to the event’s overall success.

Economic Impact: How Live Music Drives Sales

The addition of live entertainment wasn’t just about creating a fun atmosphere; it had a tangible impact on the local economy.Businesses reported a significant increase in foot traffic and sales compared to previous years.

* Increased Foot Traffic: the music attracted a larger number of people to the downtown area, extending the shopping event’s reach.

* Longer Dwell Times: Shoppers stayed longer in the downtown area, browsing more stores and making more purchases.

* Boost for Restaurants & Cafes: The increased foot traffic also benefited local restaurants and cafes,which experienced a surge in customers.

* Positive Brand Association: Businesses benefited from being associated with a positive, vibrant event.

Local business owner, Emily Carter of “The Book Nook,” noted a 25% increase in sales during the event compared to the same period last year, attributing much of the success to the lively atmosphere created by the Ames live music scene.

Benefits Beyond Business: Community & Culture

The impact of live music events extends beyond economic benefits. They play a crucial role in fostering a sense of community and enriching the local culture.

* Community Building: The event brought people together,creating a shared experience and strengthening community bonds.

* Support for Local Artists: The event provided a platform for local musicians to showcase their talent and gain exposure.

* Enhanced Downtown Vibrancy: The music helped to create a more vibrant and welcoming atmosphere in the downtown area.

* Attracting visitors: the event attracted visitors from surrounding towns, boosting tourism in Ames.

Planning Your Visit: Tips for Future Events

Want to make the most of next year’s shopping event and live music festival? Here are a few tips:

1. Check the Schedule: The event schedule will be available on the Ames Chamber of Commerce website closer to the date. Plan your shopping route around the performances you want to see.
2. Wear Cozy shoes: You’ll be doing a lot of walking!
3. Bring Cash: While most businesses accept credit cards, having some cash on hand is always an excellent idea for smaller purchases or tipping musicians.
4. Explore Beyond the Main Stage: Don’t miss the pop-up performances and smaller stages – you might discover your new favorite artist.
5. Support Local Businesses: Take advantage of the event to shop local and support the Ames community.

The Future of Downtown Ames Events

The success of this year’s event has solidified the importance of live music