Analysis of Nestlé’s Response to the Ukraine-Russia Conflict: A Multinational’s Dilemma

2023-10-23 17:46:20

Published on October 23, 2023 at 7:46 p.m. Modified on October 23, 2023 at 7:47 p.m.

Like other multinationals, Nestlé was violently attacked for maintaining its presence in Russia at the time of the invasion of Ukraine. At the start of the conflict, the company was even publicly denounced by Ukrainian President Volodymyr Zelensky. Nestlé was the subject of a virulent campaign on social networks. Calls to boycott its products have multiplied.

To stay or leave Russia? Many voices have been heard urging companies to take a stand. Several multinationals then used the argument of the need to feed local populations and responsibility towards their employees to justify maintaining their presence in the country.

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