Game Age Research Instituteis aimed at gamers nationwide “PokemonWe investigated the play status of the series and announced the results.
Released in February 1996,Pokemon Red/Green]Started the series as a series with “Pokémon]has now grown into one of the longest-running games loved all over the world, and the latest work “Pokemon Scarlet Violet]will be released in 3 days10 million copies worldwideachieved sales. “Pokémonseries?
Usage data
Survey target: 2,604 men and women aged 15 to 59 nationwide playing some kind of game
survey period: December 2022
Survey method: Internet survey
Summary of survey results
・The first game in the series, “Pokémon Red/Green”, is played the most.
→ About 40% of gamers play some kind of “Pokemon” related game
→ “Red/Green” is played by about half
→ More than 20% played 8 titles from 1996 to 2016
・Pokémon continues to be played across generations and platforms
→ Playing in the “Game Boy generation” increases after the 30s
→ 80% of teens play on the “DS generation”, which combines Nintendo DS and Nintendo 3DS
→Those in their 40s and older are the “Game Boy generation,” but they still tend to play games with their children.
→ “Pokémon” will continue to evolve
Series 1 “Red/Green” is the most played
『PokémonWhen asked if they have ever played games related toabout 40%But”Have you played any Pokémon-related games?” replied.[Graph 1】
When I asked about the title, the most popular was the 1996 Game Boy release “Red-green“and,48.7％is playing. At the time of its release, the theme song and goods were popular, and confectionery and clothing were also released, and it was so popular that it became a social phenomenon.
Released on the Game Boy Color in 1999Gold/Silver“But37.1％Released on the Nintendo DS in 2006diamond pearl“But28.0％and continue.
『Pokémon]More than 20% of gamers said that the top 8 titles related tohave played”, and the average number of titles played by those who have played4.6 out of 27 titleswas.[Table 1】
Even if the age and platform change, it continues to be played
『Pokémonhas released titles for various platforms over a long period of time. Regarding dedicated game machines that are played in the following categories, “generationI categorized them as “, and looked at the breakdown.
On dedicated game consoles,gameboy generationPlaying at75.1％and the most, releasedAverage of 3.2 out of 10 titlesis being played. I had the most playing experienceRed-greenis a natural consequence of this generation.
next”DS generationPlaying at53.1％After that, this was releasedAverage of 2.8 out of 9 titleswas being played.[Graph 2】
When I asked him why he first played the game, he said,TV commercialoranimation、magazineIn addition to many such as “gameboy generation“teeth”My brother lent me the first generation (woman in her 30s)」、「A man in his 40s who was popular around him)”, etc., at the time of releaseIt was triggered by a close generation playingThere was a lot of tendency to become
On the other hand, the laterDS generationin “I received a hand-me-down from my father (woman in her 20s)」、「My parents used to do it (female in her teens)」、「A hand-me-down from my older sisters (woman in her 20s)”, etc.Inspired by older generations playingThere was a tendency to become
Next, we looked at which generation of game consoles played the most by age group of players. Looking at the whole,10 generationsWhen20 generationsteeth”DS generation” is the most played,Over 30 generationsteeth”gameboy generation” is often played.
20 generationsteeth”DS generationThe ratio of play by ” is the highest, but “gameboy generation” is also high,Transition period between Game Boy and Nintendo DSIt can be said that it is a user who played
30 generationsThe above is “gameboy generation” is remarkable,40 generationsWhen50 generationsteeth30 generationsthanNintendo DSorSwitchand their own children are playing “PokémonIt is speculated that it is due to the influence of playing.[graph 3】
『Pokémon]series, the first work[Red-greenwas played by the most gamers. After that, even if the game device changes,Pokémon]series games are continuously played.
In particular, he was around 10 years old when the first series appeared.30 generationsThere are many users who would have been enthusiastic about the game, and even after that, “PokémonIt seems to be said that it is a generation that grew up with the growth of the brand.after that10 generationsThe core fan who used to be a fan has grown, and now with his family and children “PokémonI can see the scene of enjoying “.
Tell the player the current “PokémonWhen I heard the image of “cute」「funIn addition to many words such as “Loved by men and women of all ages (women in their 20s)」、「Eternal cute character (teenage female)」、「Common to the world (men in their 20s)」、「It’s fun no matter when you play and which software you enter (female in her 30s)I saw comments such as “, and I understood how much IP is loved.
Game Age Research Institutestarted with the Game Boy version of “Pokémon” will continue to evolve beyond the age range of game machines and users, summarized this report.