BIM Maroc, a company operating in hard-discount in Morocco, continues its development in the Kingdom and inaugurates its first store in the southern provinces, in the city of Laâyoune.
This opening brings the number of BIM stores to 626 in 28 cities and 8 regions of the Kingdom, the 8th region being Laâyoune-Sakia El Hamra.
Speaking regarding this project, Haluk Dortluoglu, Chairman of the Board of BIM Morocco said: “We are proud to be the first player in the modern distribution sector to settle in Laayoune. This opening marks a new stage in the life of BIM Morocco. Our goal is to get closer to all Moroccan men and women, in order to facilitate access to high quality products at affordable prices. »
Located in the city center, the new BIM store covers an area of 364m². It offers the same experience and almost the entire assortment of low-priced food and non-food products usually offered in BIM stores. In addition, a space is specially dedicated to kitchen items, household appliances and electronic equipment.
