RECENTLY, Brand Finance, the world’s leading brand valuation consultancy, published the world’s 500 most valuable and strongest brands through its Brand Finance Global 500 2024 report.
In the list of The World’s Top 500 Most Valuable & Strongest Global Brands, Apple is firmly in first place, ahead of other technology giants such as Samsung, Amazon, Google and Microsoft.
In sequence, the top 10 most valuable and strongest brand positions in the world are filled by Apple, Microsoft, Google, Amazon, Samsung, Walmart, TikTok, Facebook, T Mobile, and ICBC.
Interestingly, in the list of the 500 most valuable and strongest brands in the world, there is 1 company from Indonesia, namely BRI or PT Bank Rakyat Indonesia (Persero) Tbk.
BRI is the only company from Indonesia that has successfully entered the Brand Finance Global 500 2024 and is ranked 446th in the world. This achievement is an achievement in itself for the company because it is the first time it has been included in the list.
Brand Finance Global 500 is an annual report created by Brand Finance with an assessment of two main factors, namely financial performance and brand strength of a company.
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For this year, Brand Finance has conducted research on 5,000 brands in 30 countries.
In this regard, BRI President Director Sunarso expressed his appreciation and pride for the achievements achieved by the company he leads.
“This assessment proves that BRI’s performance and achievements are widely recognized, not only at the national and regional levels, but also internationally,” said Sunarso.
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In his publication, Brand Finance Chairman & CEO David Haigh revealed that the 2024 Brand Finance 500 research results were more comprehensive than the previous year.
“Brand Finance has invested more in researching and understanding customer perceptions of brands around the world than in previous years, with research conducted in more locations globally,” he said.
Sunarso is optimistic that the increasingly strong BRI brand can be a motivation for the company to continue to increase its role and contribution, both in creating economic value and social value. (RO/Z-1)
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