Festool is actively recruiting a Business Development Manager for Paint in Canada, based in the Greater Toronto Area, to scale its retail footprint, manage national accounts, and drive dealer adoption of its sanding, dust extraction, and surface preparation solutions across the country.
Securing dedicated retail shelf space and contractor mindshare is crucial for the broader professional trade market because it requires balancing competing priorities among dealers.
The newly positioned role reports directly to the National Sales Manager – Paint and requires a professional capable of managing both high-level commercial strategy and hands-on product demonstrations. The successful candidate will spend the majority of their time identifying, qualifying, and recruiting new paint dealer locations, as well as expanding participation within existing multi-location dealer networks across Canada.
Building Retail Partnerships Across Canada
Expanding a specialized tool brand into the professional paint sector demands a careful balance of relationship management and disciplined execution. Festool has structured the Business Development Manager position around full lifecycle account ownership, moving well beyond the initial opening order.
Responsibilities include developing an annual Canadian paint business development plan, identifying distribution gaps, and presenting comprehensive dealer proposals that cover assortments, merchandising, and launch activities. But there is a catch: Canada’s vast geography requires rigorous travel planning and precise target marketing to ensure high-value opportunities receive adequate attention.
Once a dealer commits, the role shifts toward enablement. The manager must coordinate onboarding, train dealer sales teams to confidently demonstrate Festool solutions, and utilize targeted contractor events to drive sustained sell-through.
Strategic Alignment and Operational Requirements
Sustaining growth in the professional coatings and abrasives market relies heavily on cross-functional collaboration. The incoming manager will work closely with the Key Account Manager – Canada, marketing teams, training resources, and customer service to support shared commercial goals.
Managing opportunities within centrally managed accounts and buying groups is another key aspect of the job. Pipeline visibility is vital, with expectations to maintain an active CRM tracking location openings, revenue potential, and reorder activity.
| Role Detail | Specification |
|---|---|
| Position Title | Business Development Manager – Paint, Canada |
| Location Base | Greater Toronto Area (covering all of Canada) |
| Reporting Line | National Sales Manager – Paint |
| Core Experience | 5+ years in sales, business development, or dealer development (paint, coatings, power tools, or abrasives preferred) |
| Educational Requirement | Bachelor’s degree in Business, Marketing, Sales, or equivalent relevant experience |
Candidates eyeing this independent role will need a proven track record of converting prospective retail accounts into active, productive partners. As Festool deepens its footprint in the Canadian paint and surface preparation sector, the ability to turn market potential into lasting dealer commitment remains the primary benchmark for success.
