Central Retail Corporation Public Company Limited or CRC drives its business as the leader of Asian retailers to a global level. Going forward to penetrate the retail market and strengthening with the retail innovation of the future, guaranteed by 7 prestigious awards It covers all aspects of Omnichannel. and O2O shopping experience, where Central App won Retail App of the Year and Tops Market received Supermarket of the Year award from two international forums in Europe and Asia: International Finance Awards and Retail Asia Awards, reflecting the success of Digital Transformation to transform business and create the most perfect customer experience
With the potential of Central Retail that continues to grow due to the management vision that aims to strengthen and stabilize the organization combined with proactive work and using technology to enhance the Omnichannel platform. coupled with adaptation and looking for new business opportunities through cooperation with partners especially the luxury market which is in line with the global trends and lifestyles of today’s consumers Proven success with growing sales amid challenging circumstances, Central Retail CEO Yon Poksub was honored with the Luxury Retail CEO category from the International Finance Awards, organized by the leading business and finance magazine International Finance. of the United Kingdom To honor the achievements of organizations and executives in various industries from across Europe, Asia and the Middle East.
Central Retail, as a smart retailer, combines the Digital First concept in business operations. ready to transform organizations in all dimensions Digital-First Culture as well as being an Omnichannel First Mover innovator who knows and understands customers. Omni-customer in the 5.0 era is truly and constantly elevating the service with strategy. Customer-Centric Omnichannel Platform connects offline to the digital world seamlessly. to accommodate rapidly changing consumer demands including improving the service at the point of sale, expanding branches, adjusting the storefront to be modern, beautiful, and complete to create a perfect shopping experience. And convenient for all customers by Retail Asia, Singapore’s leading business magazine. has foreseen this success and honored Central Retail with 2 awards:
• O2O Customer Experience of the Year Award reinforces its Omni-Channel leadership and aims to develop the platform to the next level to the Next-Gen Omnichannel to become the No. 1 global Omni-Centric Retailer.
• Digital Initiative of the Year award for the C-Coin project, a digital currency under blockchain technology. That was invented for employees to experiment with learning about new technologies. It is also continually developed to be a Recognition award within the organization, where employees in the C-Coin who receive the award can be used instead of cash to purchase goods or services from stores in the Central Group. It is considered to promote a cashless society within the organization.
From outstanding work in always aiming to enhance the customer experience. Central Retail Group companies have shown their potential to win 4 more pride awards from Retail Asia, namely:
Central Department Store Thailand’s No. 1 department store wins Retail App of the Year award by developing and extending the customer experience on ‘Central App’, the ultimate shopping gateway application. that connects department stores to the digital world ready to answer All shopping lifestyles are fully integrated.
Tops Market wins Supermarket of the Year award by upgrading the store style to Thailand’s No. 1 premium lifestyle supermarket with quality products selected from all over the world. along with offering new products that create a colorful shopping experience To meet all the needs of consumers that change at every moment, Central Food Retail Co., Ltd. also won the Omnichannel Strategy of the Year award for being a leader in creating shopping experiences through offline and online channels like seamless allowing customers to shop anywhere, anytime reflecting the leadership of Thai supermarket retailers that have been recognized in the international arena
super sport A subsidiary of Central Retail received the Sporting Goods Retailer of the Year award, reinforcing its leadership in sporting goods retailers. Trusted by leading sports brands, it is the center of the world’s leading sports brands offering a wide selection of products. Ready to bring technology to complement the service through omni-channel to reach new customers Including a solution for consumers to enjoy exercising during the Covid-19 crisis. With constant adaptation, super sports can generate sales growth by leaps and bounds.
“I would like to thank both institutions for recognizing our commitment. These awards are a testament to the company’s ability and spirit. This cannot happen without one of these elements. Thank you to all involved parties. Whether it is customers, business partners, shareholders and all stakeholders who have always believed and trusted each other. including employees, which are the most important parts that have driven the organization forward This success is the result of the dedication of all of us as Asia’s Digital Retail Leader. From now on, Central Retail will continue to focus on developing its Omnichannel platform with the customer at the heart. Ready to move forward to Reshape Retail Industry and prepare to flag as a global Digital Retailer on the basis of conducting business with integrity and ethics according to good governance. Create balanced values for all relevant sectors. Ready to support the society to continue to grow steadily and sustainably together,” said Mr. Yon.
About Central Retail
Central Retail Corporation Public Company Limited or Central Retail is a leader in the retail business of various types of products through various formats and channels. (Multi-format and Multi-category) in Thailand and business expansion abroad. It is a leader in Italy and one of the leaders in Vietnam. A network of 3,440 retail branded stores (as of March 31, 2022), such as department stores, convenience stores, specialty stores, supermarkets, hypermarkets, plazas and online distribution. On the Omnichannel platform, Central Retail’s business covers all 4 business segments: (1) Hardline Group which focuses on selling decorative and home improvement products electronic products Stationery and office supplies, books and e-books under various retail brands such as Thai Watsadu, Baan & Beyond / BnB Home, Power Buy, OfficeMate, B2S Map and Nguyen Kim (2 ) Food group, which focuses on selling consumer products and products that are commonly found in convenience stores under various retail brands such as Central Food Hall, Tops, Family Mart / GO! Lanchi Mart, Tops Market Vietnam and Mini Go (go!) (3), a fashion group which focuses on selling apparel and accessories under various retail brands such as Central Department Store. Robinson Department Store Rinascente Department Store Supersports and Central Marketing Group and (4) Property Group. which focuses on renting space for the shops of the group of companies and third party stores and services such as Robinson Lifestyle Tops Plaza / GO! Vietnam As of March 31, 2022, Central Retail operates in 3 countries: Thailand, all 56 provinces, Vietnam, all 41 provinces, and Italy in major cities across the country (as of March 31, 2022).