The Department of International Trade Promotion (DITP) reveals “fruit jelly”, a new rising star product. There is an opportunity to expand the market in China. after the expansion of consumer groups from children is an increasing group of teenagers and working age Pointed out that agar that adds functions, is good for health, uses natural ingredients, has a high chance
Mr. Phusit Rattanakul Sereereungrit Director-General of the Department of International Trade Promotion (DITP) revealed that according to the policy of Mr. Jurin Laksanawisit, Deputy Prime Minister and Minister of Commerce. that has been assigned to the Department Continue to explore opportunities and opportunities to export Thai products to other countries. Recently received information from the Foreign Trade Promotion Office in Shanghai, People’s Republic of China about fruit jelly, which is a new rising star product. with the opportunity to expand into the Chinese market After expanding from a group of consumers who are children into groups of consumers, teenagers and more working people.
The commercial envoy further reported that In the past, the fruit jelly market was a snack for children, but nowadays, Chinese consumers Whether it’s a group of teenagers or working people. have turned to more popular consumption As a result of each brand of fruit jelly in China Has upgraded the texture and quality of fruit jelly. As a result, fruit jelly is desired by many groups of consumers and consumes fruit jelly in more situations, such as in beauty centers, movie theaters, coffee shops, afternoon tea shops, etc.
There is also more information that many brands of fruit jelly in China. Has upgraded the product according to the needs of changing consumer groups, such as Qinqin. (Qin Qin) has produced functional fruit jelly for office ladies. Which contains a mixture of enzymes, collagen and honey, and also produces low-calorie, non-fat fruit jelly for young consumers to market. Ningchun brand has produced fruit jelly containing vitamins. C collagen peptides and hyaluronic acid for consumers who want beautiful skin
Meanwhile, Chinese consumers are quite fond of unflavored fruit jelly. Color and no preservatives thus making high-end fruit jelly good for health and made from natural raw materials It has become more and more popular among Chinese consumers. It is expected that the new style of fruit jelly made from fruit juice, fruit pulp, milk and chocolate will be able to capture more of the Chinese fruit jelly market in the future.
“From the development of fruit jelly of many brands in the Chinese market today. This makes Chinese consumers know different fruit jelly. Teenagers and working age consumers have begun to choose to buy fruit jelly that adds more functions to products such as fruit jelly for beautiful skin. fruit jelly for a good figure, etc. As a result, the new style of fruit jelly becomes a product that Chinese consumers are more interested and choose to consume. The main factors that Chinese consumers consider when purchasing fruit jelly are quality, raw materials, additives, product functions. novelty and packaging Thai entrepreneurs who want to expand the fruit jelly market should study growth trends and production planning and marketing to meet the needs of the market Will have more opportunities to enter the Chinese market, ”said Mr. Phusit.
For those who are interested, you can contact us for more information at Department of International Trade Promotion (DITP), Ministry of Commerce www.ditp.go.th or international trade direct line, call 1169