2024-04-18 14:05:58
With the plaintiffs’ claims generally accepted, the plaintiffs hope that the deterrent effect against pirated sites will increase in the future. In fact, “piracy sites originating from Japan have almost been eradicated” (Atsushi Ito, advisor to Shueisha’s editorial and general affairs department). So far, no pirated sites operated by operators in Japan have been discovered.
However, there is no limit to the number of pirated sites originating from abroad that are translated into English and offered to foreign users, as well as pirated sites operating from abroad and targeting Japanese people. “At any given time there are about 1,000 sites. .” Idem) is the current situation.
The top 10 sites targeting Japan were estimated to receive 400 million page views per month around fall 2021, and “the amount of free reading (damage) exceeded 1 trillion yen,” Ito said. Mr Ito expresses a sense of crisis over the current situation where pirated sites are spreading in countries including China, Indonesia and Vietnam, even as the number of page views has fallen by a quarter to around 100 million PV.
Frequently changing domains and uploading to TikTok and YouTube
Mr. Ito said domain hopping, where people change domains every two weeks or months and pose as a new site, is also on the rise. Mr. Ito pointed out that although efforts have been made to screen young people and restrict access to pirated sites, these measures are domain-based and have become a problem because they can be undone by domain hopping.
“Recently, malicious operators have emerged who have created around 250 simplified cloning sites, exploited many sites and made money (through advertising, etc.), and we cannot let our guard down.” (Mr. Ito).
The company’s policy is to combat these pirated sites abroad by combining the efforts of each publisher to publicize the sale of legitimate editions, as well as awareness campaigns, removal requests and detection.
In addition, many cases of manga are uploaded to SNS, YouTube, etc., and the number of posts on TikTok, which is especially popular among young people, is increasing. “There are situations where people take advantage of pirated copies without feeling guilty,” Ito said.
As a result, it appears to send 20,000 removal requests per month to each platform, with the number of removal requests being particularly high on Facebook, which requires a request for each image. It is for this reason that Mr. Ito expressed his desire to collaborate with platform operators and engage in awareness-raising activities.
Additionally, regarding the ongoing problem of sites uploading pre-release manga that supposedly contain spoilers and early exposure, “The manga have a large number of copies, so they are printed early and delivered to each retailer earlier. “past incidents),” Ito said. Because there is no specific escape route, he said, “It is difficult to check all the paper’s sales routes,” complaining about the difficulty of countermeasures.
It is said that it is difficult not only to report the operator, but also to take technical countermeasures. YouTube has a Content ID system, which allows copyrighted content to be identified to some extent using a database of audio and video files for music and films.
Currently, it is difficult to apply this to manga and it has not been possible to prevent monetization by operators who illegally upload manga to YouTube. Many pirated sites are also run by advertisements, and the company plans to continue to work with relevant Japanese ministries and agencies as well as investigative authorities in other countries to remove and crack down on pirated sites, including those of the abroad and on social networks.
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