2023-05-12 16:04:47
The businesswoman was until now director of for the American media group NBCUniversal.
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Chloe Woitier
Published update
Elon Musk promised in December to cede management of Twitter as soon as he found “someone crazy enough to take this job“. The billionaire, who got his hands on the social network in November for 44 billion dollars, is preparing to keep his word. Thursday eveninghe announced that he hadhired a general manager for Twitter who will start in about six weeks».
The next day, he revealed his identity: Linda Yaccarino, director of for NBCUniversal. His name had been circulating for several hours in the economic press, before the media group confirmed the departure of its senior executive. “Looking forward to working with Linda to transform this platform into X, the Universal App“wrote the businessman, in a message on the social network to the blue bird.
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Linda Yaccarino’s profile could fill a huge gap in the “Twitter 2.0» : relations with advertisers. Elon Musk’s erratic strategy, the departure of 80% of employees, the return of controversial personalities and fears about less content moderation have led a large number of brands to turn away from the social network. According to Insider Intelligence, Twitter’s revenue is on track to drop 30% in fiscal 2023, to less than $3 billion. And the Twitter Blue subscription, which is struggling to convince, should not make up for this shortfall. Regaining credibility with advertisers and restoring trust will be the priority mission of the future director.
Elon Musk, however, does not quite let go of the bar. In addition to his position as Chairman of the Board of Directors, the entrepreneur will become “chief technology officer to oversee products, software and operations“. A dense job description that leaves a narrow margin of maneuver for the future leader.
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