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Coca-Cola, Pepsi and Nescafé are some of the best positioned beverage brands in Mexico.
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Beverage businesses can stand out in the competitive market if they commit to making a sufficiently creative product.
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It only takes six seconds for a product to make a customer fall in love with the naked eye.
A business has chosen to take the classic mexican bagged soda to the next level and has caught the attention of netizens.
Currently, consumers around the world have access to a wide range of brands to satisfy their need to drink beverages of all types, sizes and colors, where some brands have been able to benefit quite well. According to the Statista study where it shows the leading beverage brands in Mexico by consumer reach points (CRP) during 2020, Coca-Cola managed to proclaim itself as the undisputed leader by registering 1,189 million CRPs, Pepsi in second with 262 million CRPs, Nescafe in third with 216 million CRPs, Red Cola in fourth with 117 million CRP and fifth Bonafont with millions of CRP.
Although these are fairly well-positioned companies, different businesses are dedicated to the sale of beverages (alcoholic and non-alcoholic), each offering a respective added value that makes them differentiate themselves from the aforementioned brands (to a lesser caliber) or from the competition that is around them, a fact that they achieve through the use of ingenuity and creativity (in addition to a considerable monetary investment).
Those more knowledgeable or experienced Mexican consumers will not be able to forget that iconic presentation of soda in a bag (a trend even adopted by big brands as a marketing strategy)characteristic of a few years in the past, “tradition” that has gradually disappeared, but is remembered with love by some.
On this occasion, users have spotted what could be the next generation of the soft drink in a bag, but where the product packaging Without a doubt, it has shown a job that sought to offer more than a simple container, but an entire shopping experience designed by a professional in his field.
@barbie_inked♬ original sound – LUCA FICHERA
A few days after the video was published, it already has thousands of reactions on networks, as well as comments extolling this packaging, where users comment that “the new version of prepared soft drinks, in a bag and with a straw!” Where will they sell those little bags?”, “the bag that every woman needs”, “the only bag I would carry”, “I want one now”, among other comments that have shown that they receive this new version of the container effectively.
As well as this business there are countless more that manage to sell soft drinks or prepared cocktails, but it was thanks to the creativity in this packaging or product that this particular brand managed to stand out from the competition, becoming viral and causing users to search for it, a fact achieved thanks to the use of ingenuity.
to take into account how much creativity can influence packaging, it would be worth putting into context what happens when we go to a supermarket, when we have at our disposal endless products from different brands to satisfy almost the same consumption need; however, in the end, we ended up seeing which one is the best for us because its packaging design attracted us.
According to Nielsen data only six seconds are enough for a product to attract our attention or not and in this way we begin our purchase process or, on the contrary, we forget it completely.
We saw an example of the opportunities of working in creative packaging some time ago when Internet users found the “Rotochelas”, some prepared alcoholic beverages that were served in what appears to be a small Rotoplas brand water tanka fact that caused the viralization of these and caused thousands of people to search for this particular product.
Creativity can be that added value that a brand needs to stand out in a competitive market.
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