ERDOS (Ordos) Spring/Summer 2023 women’s wear takes “LOVE APPEARS to make fun in four seasons” as the theme. In a bright and pleasant atmosphere, the narrative of this season is launched with a design full of vitality: let fashion become a way of expressing optimism and positivity. Creativity releases expectations for the future, and makes fun all the time because of love. “Fun” represents the eternal pursuit of art and beauty, and “made” is the driving force of creativity that begins with love. They are displayed in free and colorful patterns and healing styles, hidden under bright tones and exquisite details, in cashmere, mulberry silk, In the blend of multiple natural materials and crafts such as cotton and linen, the designer and the wearer can reach an emotional exchange about beautiful longings.
Joy and energy, as the theme concept of this season, run through the enthusiasm of the main series and the lightness of the E series in different ways, whether colorful or healing, all of which use clothing as a carrier to describe optimism and expectations for the future. The main series takes love and sense of art as the key words, injecting new spring and summer bright colors and colorful plant garden patterns into the design. Through these interesting elements full of visual tension, the fashion can intuitively show a vibrant atmosphere, thus Infect every wearer. The E series created for women in the workplace, this season breaks away from the minimalist style, incorporates a sense of craftsmanship and multiple natural decorative details, and magnifies the natural traces and textures of materials. In the natural mineral color system, the fashion returns to a natural light atmosphere. Brings a feeling of calm and comfort to the wearer.
Colors, patterns and categories become the clues of the seasons, playing the joyful chapter of spring and summer with a relaxed rhythm. Candy pink, fruit green, lake blue and other dopamine colors start the early spring with eye-catching and highly saturated colors. Lovely elements such as romantic roses, light swallows, strawberry mushrooms, etc., are all jumping on knitting, shirts, and suits, full of emotions embrace the new year. With the arrival of spring, the colors and patterns return to nature, such as pastel yellow, vibrant green and more realistic flowers and plants, depicting the beauty and vitality of the revival of all things. Refreshing blue, green and white and other quiet colors, stripes and island style patterns are attached to dresses, summer knits and relaxed trousers, slowly unfolding the summer vacation atmosphere.
The design of this season injects the style characteristics of handmade and natural trace beauty into the series, with more refined details and broad exploration of style, so that the most important categories of spring and summer, such as knitting, dresses, windbreakers, suits and shirts, present the essence of fashion. free spirit. Sculptural three-dimensional hand hooks create the ultimate beauty of cashmere knitting. Thread carving embroidery and flower embroidery give jackets and spring and summer skirts a low-key gorgeousness. Heavy industrial sophistication is balanced with a relaxed style. At the same time, this season designers have retained the natural traces of natural materials, whether it is irregular baroque pearls on knitting, natural crystals, curly shell buttons, or texture flaws belonging to the style of linen fabrics, which record the growth process” The aesthetic feeling of “imperfection” is preserved, which also expresses the tacit understanding of aesthetics between man and nature.
In addition to craft texture and detail design, the exploration of fashion style and gender is also one of the keys of this season. The diverse life scenes of modern urban women and the more relaxed and free lifestyle are the source of inspiration. Gender tolerance breaks away from a single concept of neutral style, and is extended by designers to a wider dimension of body, style, and scene, breaking labels and embracing oneself. Windbreakers with more silhouette and fashion attributes, casual jackets that can be matched with skirts and trousers, and shirts that incorporate material splicing, style printing, and detailed tracing are all interpreting the leap in rich and specific expressions. Freedom and tolerance of gender concept.
【About ERDOS brand】
ERDOS, the definition of fashionable cashmere.
It is the gift of the earth and the sublimation of art. The wisdom from the international perspective injects inspiration into the design. Natural masterpieces, smart aesthetics, experience every discovery and surprise in life, rejuvenate high-quality cashmere, and bloom the beauty of four seasons. Give fashion meaning to cashmere and integrate the quality of cashmere into fashion.
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