MyLabel, an app to personalize your nutritional score

Do you feel guilty every time you fall for dark chocolate when the Nutri-Score logo on the packaging displays a terrible E? Too fatty, too sweet… Especially if you devour the whole bar, or in any case the 100 g taken as the basis for calculating the Nutri-Score. But if you only take a square, is it still so bad?

The myLabel application which already allows you to “personalize” the evaluation criteria of products according to “its values” (if you want to avoid additives, pesticides, Palm oil or take into account the fair remuneration of farmers…) now offers a nutritional score adapted to the consumer’s profile. A tool that is intended to be “a complement to Nutri-Score” and which was developed in collaboration with engineers from the National Consumer Institute (INC) and experts from Crédoc.

An adapted nutritional indication

The goal? “Give the consumer a nutritional indication that takes three parameters into account: their sex, their age and the average portion consumed by the French,” explains Christophe Hurbin, co-founder of myLabel. How? ‘Or’ What ? Simply scan the product on the application after having filled in its profile (age, sex, etc.): the score will be between 0 (the worst) to 100 (the best) and identifiable thanks to a pictogram of five colors, from red to green.

Example with our square of dark chocolate: “for a 40-year-old woman who will consume 15 g, the score will be favorable”, specifies Christophe Hurbin. Either a score of 80/100 and a green icon. “This makes it possible to offer more choice to the consumer, without making him feel guilty if he wants a little indulgence, provided that he eats it in a reasonable way of course”, he continues. This is also enough to respond to the criticisms that the cheese sector formulates against the Nutri-Score. For a Roquefort classified E (for 100 g) with the Nutri-Score, the score will indeed be 60 out of 100 with the Nutri Perso for 40 g consumed if you are a 55-year-old man.

And the opposite is also true. This 200 ml carton of orange juice classified B or C will have an unfavorable Personal Nutrient “if it is an 8-year-old child who drinks the entire 200 ml carton because there will be too much sugar in the amount consumed in relation to his age,” he warns.

It should be noted that in this universe of personalized nutritional labels, there is also the Innit score which takes into account everyone’s food preferences and which certain distributors (Intermarché in particular) display on products when ordering online.

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