The New Taipei Kings cheerleading squad, 17LIVE QUEENS, announced the signing of Korean member Ji-won Ha. Backed by funding from 17LIVE and management by Jiu-Yue-Jiu Creative Entertainment, this move establishes Taiwan’s basketball history with an unprecedented six-member Korean lineup.
Fantasy & Market Impact
Front-Office Restructuring and the 17LIVE Injection
The transformation of the QUEENS cheerleading squad goes beyond roster additions. According to reporting from SETN, the franchise secured financial backing from 17LIVE to overhaul its operational model. Instead of club-led oversight, management shifted to Jiu-Yue-Jiu Creative Entertainment, a professional agency that built the Pilots Crew for the Taoyuan Pauian Pilots in the PLG.
The administrative shift brought personnel changes. While three domestic members departed during the transition, the new front office acted to secure core talent. The club retained team pioneer Eun-fei Jeon alongside local members Amber, Vivian, Yuki, Sunny, Xiao-Wen, Xiao-Lü, and Qiao-Qiao, while adding Dragon Beauties trainee Yun-Ling.
Building the Historic 6-Member Korean Core
The architectural blueprint for the six-member Korean contingent relied on strategic agency partnerships. Jiu-Yue-Jiu Creative Entertainment collaborated with 2S SPOTAINMENT—an agency representing multiple Korean cheerleaders—to reunite the “QUEENS Korean Big Three” of Eun-fei Jeon, Tae-rim Kim, and Jung-yoon Lee. Na-yeon Kim also left the Pilots Crew to join the project.
| Squad Tier | Personnel Breakdown | Management / Agency Affiliation |
|---|---|---|
| Korean Roster (6 Members) | Eun-fei Jeon, Tae-rim Kim, Jung-yoon Lee, Na-yeon Kim, Ye-jung Park, Ji-won Ha | 2S SPOTAINMENT & Aura Entertainment |
| Retained Local Roster | Amber, Vivian, Yuki, Sunny, Xiao-Wen, Xiao-Lü, Qiao-Qiao (7 members) | 17LIVE QUEENS |
| New Local Additions | Yun-Ling (Trainee) + 2 audition members + 1 new signing | Jiu-Yue-Jiu Creative Entertainment |
Before the opening press conference, the organization added Aura Entertainment’s Ye-jung Park as the fifth Korean member. Insiders noted that “star quality and star temperament” drove the final push for Ji-won Ha, who has never previously cheered for a basketball franchise in Taiwan. The injection of international talent brings the total active squad size to 16 performers.
Market Positioning Against Regional Rivals
Entertainment squads like the Fubon Angels, Passion Sisters, and Taishin Wonders now face a challenger backed by corporate sponsorship and dual-agency talent acquisition.
Disclaimer: The fantasy and market insights provided are for informational and entertainment purposes only and do not constitute financial or betting advice.
