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GeForce RTX 5090 Retains Active Status Amid Retail Price Surges Reaching USD 8,500
Nvidia has denied that the GeForce RTX 5090 has been discontinued, countering widespread industry reports that production of the flagship consumer graphics processing unit had ceased. Canaltech reported that component availability remains strictly limited while market prices for the high-end consumer hardware climb significantly across global retailers. The persistent supply tightness stems from competing demands for silicon fabrication capacity as manufacturers allocate advanced nodes toward enterprise artificial intelligence infrastructure.
The GeForce RTX 5090 is the GPU most powerful of the world available for home users, which previously featured rumors of a price starting around R$ 32,000. In the United States, the GPU reaches USD 8,500 in extreme situations and frequently exceeds USD 7,000.
Component Allocation Shifts Toward Enterprise Artificial Intelligence
MEGAsizeGPU reported on X that silicon allocations were shifting exclusively toward professional variants like the RTX Pro series, stating: all GB202 supplies are exclusive to RTX Pro
and citing a previous publication that said: no more GB202 for 5090, confirmed.
Tek Notícias reported that memory supply pressures, specifically for high-speed GDDR7 DRAM modules, have severely squeezed production volumes across the board. Manufacturers face steep material costs as a single 3-gigabyte GDDR7 memory chip costs between USD 60 and USD 70.
The decision may have been motivated by the high price and low utilization of the GB202 power in the RTX 5090, because it supports up to 24,064 CUDA cores, but the domestic version is limited to 21,760. The RTX 5090 suffered from various cable overheating problems, staining NVIDIA's reputation. With this change, the RTX 5090 will be replaced by the RTX 5080 with 24 GB, as the 16 GB version should also be discontinued soon.
Global Retail Price Escalation Across Major Hardware Markets
Consumer hardware pricing reflects intense pressure from both memory shortages and constrained graphics processing unit distributions. Regional variations show similar spikes, as Brazilian market prices jumped from an initial baseline toward R$ 30,000 and R$ 40,000 configurations, while models that previously appeared for around R$ 20,000 now surpass R$ 30,000. Tek Notícias highlighted historical market data showing that average prices across Nvidia hardware lines climbed 66 percent between November 2025 and October 2026. Rival manufacturers have implemented similar upward pricing adjustments, with AMD raising regional figures in overseas markets to offset rising production costs, including an increase of up to 700 yuans (about 93 euros) applied in China on models like the popular Radeon RX 9070.
Manufacturers Balance Demand with Contracts
Consumers seeking hardware upgrades face severe supply limitations and elevated costs as manufacturers balance consumer demand against highly profitable datacenter contracts.
