Pandora’s Success in Marketing and Celebrity Collaborations: Reuters API

2024-01-08 17:05:27

Par

Archyde.com API

Translated by

Clementine Martin

Published on

Jan 8, 2024

Danish jeweler Pandora said on Monday it had managed to gain share from rivals through targeted marketing campaigns and collaborations with celebrities like Pamela Anderson, despite overall sluggish market conditions. Archyde.com Famous for its bracelets and pendants, the company released results on Sunday showing organic sales up 12% year-on-year for the October-December quarter. Annual growth was thus 8%, exceeding the estimates published by the company at the beginning of November, which anticipated an increase of 5 to 6%.

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