Pink October: Raising Awareness for Breast Cancer Screening and Supporting Research

2023-10-08 23:04:36

Did you know that nearly 500,000 women are diagnosed with breast cancer each year in the European Union, including nearly 60,000 in France?

It is one of the deadliest cancers with more than 100,000 deaths in Europe each year, including more than 13,000 in France. A third of female cancers are breast cancers.

In this context, Pink October is an annual communication campaign intended to raise awareness among women about breast cancer screening and to raise funds for research. The symbol of this event is the pink ribbon.

If you experience symptoms, do not wait but consult a health professional. Talking about it means preventing and acting in time. Detected early, breast cancer is cured in 90% of cases!

It is to help research that this year, on the occasion of Pink October, Herbelin will donate from October 1st to 31st, 10% of the value of purchases made in the Parisian boutique to the League against cancer. This is valid on all models.

For its part, Zenith also reaffirms its support for the fight against breast cancer by unveiling the Chronomaster Sport Pink, a limited edition of 500 pieces of which part of the proceeds from the sale (20%) will be donated to the Susan G association. .Komen.

Non-exhaustive list – these are two concrete examples. Other watch brands may also be involved in the fight against this scourge…

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