2023-06-27 07:00:00
From the region and for the region: Under this guiding principle, Porsche and its management and IT consulting company MHP want to enter into a long-term partnership with VfB Stuttgart. A possible entry of the sports car manufacturer at the club is also discussed. Today, however, first of all a policy paper for cooperation in the area of sponsoring was signed.
For example, Porsche plans to become an official partner of the Stuttgart soccer youth and the VfB soccer school with its “Turbo for Talents” youth development program. MHP, in turn, is to receive the naming rights to the arena, which Mercedes-Benz currently still has. In addition, the company would like to become a team and fair play partner of VfB Stuttgart – including in the areas of women’s football and athletics, corporate social responsibility (CSR), academy and e-sport.
The previous sponsor Mercedes-Benz is thus giving up its space at VfB, but remains involved in the club and continues to act as an investor, exclusive and mobility partner. (awm)
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