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Page 5 to 6: Olivier Joffre and Stéphane Trébucq – Clarifications on the format of the RCSG review | Page 7 to 13: Jean-François Trinquecoste and Pierre Baret – Introductory remarks | Page 15 to 16: Contributors to this issue | Page 19 to 38: Juliette Passebois-Ducros and Michaël Flacandji – From desired CSR positioning to the CSR image of brands | Page 39 to 60: Cécile Ezvan, Fanny Argoud and Hélène L’Huillier – Schoolchildren from the Oasis cooperative | Page 61 to 77: Florence de Ferran, Jeanne Lallement and Vincent Desmaison – Support for change as part of the implementation of a travel plan | Page 80: Warning | Page 81 to 99: Juliette Passebois-Ducros and Michaël Flacandji – Integrating CSR into low price positioning | Page 101 to 120: Cécile Ezvan, Fanny Argoud and Hélène L’Huillier – Assessing the social utility of an alternative organization | Pages 121 to 143: Florence de Ferran, Jeanne Lallement and Vincent Desmaison – Support for change in mobility practices.
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Research and Cases in Management Sciences – Number 2022/3 – N° 23 – Operationalizing CSR
