2023-08-18 18:13:48
Visitors will be able to experience Samsung smartphones, notebooks, TVs and gamer monitors. Action, which starts at Shopping Center Norte (SP), also brings challenges to redeem discount coupons
Purely illustrative image
Samsung opens this Saturday (19), at Shopping Center Norte, in São Paulo (SP), the Samsung Game Zone, a special immersive action for people to learn about Samsung Ecosystem products aimed at the gamer public. The environment is a 360° space in the shape of an arena, has a futuristic and technological design, and has access via ramps, in addition to having four areas dedicated to the experience of products on all gamer platforms (Mobile, Console and PC). In September, the space will open at Shopping Eldorado, also in São Paulo.
With activations developed in partnership with DRUID Creative Gaming, the Samsung Game Zone features four towers with some of Samsung’s flagship gaming products, including the Galaxy Z Fold5, Galaxy S23 Ultra 5G and Galaxy Book3 Ultra, Neo QLED Gaming TV and monitor newly released Odyssey OLED G9.
“Samsung always seeks to bring immersive experiences that show the potential of our products. With the Samsung Game Zone, we want to serve a portion of the public that is looking for the best in gaming devices, in addition to introducing people to the facilities and benefits of the Samsung Ecosystem”, says Anna Karina Pinto, director of corporate marketing at Samsung Brazil.
The space also marks Samsung’s collaboration with Qualcomm Technologies Inc. and Intelbras, which promote a dedicated 5G connection between all devices installed through the CPE Intelbras GX 3000 embedded with the Snapdragon X62 Modem-RF System, offering a better gamer experience to people visiting the site.
Samsung Game Zone
Each area features a different game, as well as accessories that people can freely test to increase their immersion in the gameplay and experience of the Samsung Ecosystem. The following titles participate in the space: Honor of Kings and PUBG MOBILE, both from Level Infinite, Tencent’s global games brand; and Epic Games’ Rocket League, Fall Guys, and Fortnite. With that, Samsung offers the best experience, merging some of the main titles from Level Infinite and Epic Games with all the performance of Samsung’s gamer line products.
On the track to Galaxy Z Fold5for example, people will be able to experience the power of the processor Snapdragon® 8 Gen 2 for Galaxy and its optimization for mobile gaming1, including the advanced cooling system that dissipates heat more intelligently for less lag and no performance drops. Visitors will also be able to see up close the use of Ray Tracing and its technology for more realistic lighting effects in supported games, in conjunction with the 120 Hz refresh rate on the 7.6-inch Dynamic AMOLED 2X main screen2 of the Galaxy Z Fold5.
In the tower dedicated to gamer monitors from the Odyssey line, visitors will be able to play on a 49” Odyssey OLED G9 Monitor – the first with OLED technology on a high-performance super ultrawide screen in Brazil – connected to a PC with a headset for greater immersion in gameplay. In another tower, people will be able to experience the emotions of a football match on the Neo QLED Gaming TV through a video game console and enjoy all the benefit of the power of MiniLED, Freesync Premium Pro and all 4 HDMI inputs that provide up to 144hz of update rate, or even a wide variety of games through the Samsung Gaming Hub, which allows people to play more than a thousand games via streaming, without having to download or connect the PC and the console to the TV, just an internet connection and a bluetooth controller to have fun with the games. The Samsung Gaming Hub even makes life easier for those who are passionate about games by helping them discover new titles, all organized in one place with a fully responsive interface.
The Samsung Game Zone also features the Galaxy S23 Ultra 5G tower, equipped with keyboard and mouse, headset and the new Galaxy Book3 Ultra. People will be able to prove all the speed and power of the new member of the premium notebook family, which features an Intel® Core™ i9 processor and NVIDIA® RTX4070 Geforce™ GPU. The device also guarantees a highly immersive visual experience, thanks to the 16-inch3 screen with 2X Dynamic AMOLED technology and a 16:10 aspect ratio.
dedicated promoters
Samsung has also recruited gamer promoters for Game Zone. That is, they are passionate about games and will be there to answer any questions that visitors may have. In addition, during the action period, people who visit the space will be challenged by the promoters to play against them. If they accept the challenge, they will receive a special 15% discount coupon to purchase products from Samsung’s gamer line.
The coupon can be used on site, making the purchase at the Store+ totem with the help of the promoter, or later, since the discount coupon will also be sent to the e-mail address of participants who register at the kiosk. In this case, the coupon can be used in the Game Portaldedicated site that unifies all Samsung products perfect for game lovers.
Samsung Live Shop Gamer
In addition to the inauguration of the Game Zone spaces, Samsung will promote three Lives Shops, on the brand’s channels in YouTube e Instagram, to reinforce its most recent releases from the gamer line. Each Live Shop will have the presence of an influencer, discounts and special conditions to purchase the products presented in the Samsung Online Store through the Game Portal.
Service
The Game Zone action takes place from August 19th to November 18th at Shopping Center Norte, at Avenida Otto Baumgart, 245, in São Paulo. From Monday to Saturday, from 10 am to 10 pm, and from Sunday, from 2 pm to 8 pm. Entry is free.
At Shopping Eldorado, the space will open on September 9th and will be available until December 8th. Check out more details soon at Samsung Newsroom Brasil.
* Enabled for 5G technology. Actual speed may vary depending on country, carrier and user environment. Check with your operator for availability and details. Download and streaming speeds may vary depending on content provider, server connection and other factors. The plug adapter comes with Galaxy S23 5G line smartphones in the box.
1 Improvements in processor performance compared to the previous generation have been demonstrated. Actual performance will depend on user environment, pre-installed software and applications, and other conditions. Snapdragon is a product of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. The Snapdragon® 8 Gen 2 mobile platform for Galaxy is optimized for Samsung.
2 Measured diagonally, the Galaxy Z Fold5’s main screen size is 7.6 inches in the full rectangle and 7.4 inches considering the rounded corners; actual viewable area is less due to rounded corners.
3 Screen size is measured diagonally as a full rectangle, not counting rounded corners. Actual viewable area is smaller due to rounded corners.
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