The company La Hauz launched a model in which buyers and investors can now acquire fractions of luxury properties at a price significantly lower than the total value of the property, to be enjoyed or rented when not in use.
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‘LaHaus Fraction’, as they called it, it is an investment method that is new in the country. The idea is to reduce the barrier to entry to the real estate market and also maintain the performance and value of a traditional property.
Buyers will be able to purchase fractions from a digital platform, manage them from an APP and sell them whenever they want with the
accompaniment and support of real estate experts and specialists.
Initially, it will be implemented in a luxury real estate complex in Cartagena. It is called Cabo Mar and there buyers will be able to own a fraction of an apartment that will be delivered fully furnished and equipped, for one eighth of its total cost (the minimum value of each fraction will be 112 million Colombian pesos). Investors will be able to enjoy the property or rent it to generate profits; and even sell the fraction, when they wish.
“LaHaus Fraction is a smart way to own a property, because you buy a fraction of it for an eighth of its value, and enjoy it 2 or 3 times a year for 1 or 2 weeks, which leaves weeks free for your rent, if desired, allowing you to generate extra income”, assured Alejandro Rigatuso, vice president of product at La Haus.
The owners of the fractions pmay use or benefit from the income of the property. If the property is divided into 8 fractions, each buyer will have access to 45 days of use per year. The days of use will be distributed equally among the owners of the fractions.
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Likewise, there will be a specialized operator who will be in charge of operational issues and the maintenance of the property, which will prevent the owners of the fractions from assuming additional costs and tasks.
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