2023-11-03 17:01:57
The search “The Accounting Market” carried out by accounting startup HubCount in conjunction with Linx, a specialist in retail technology, presented a profile of the sector in Brazil. Released in the second half of 2023, the study covered more than 700 Brazilian offices, where 70% of those interviewed were employees in leadership positions, such as partner, coordinator, director or manager.
The study reinforced two characteristics of the sector: maturity and stability. Around 55.4% of the companies participating in the survey have been operating in the market for more than ten years. But another important point observed is the significant number of new companies: 10.7% have been in existence for less than a year, while 11.5% of offices have been operating for one to three years, suggesting a renewal of the market.
This panorama of renewal does not surprise João Henrique Costa, CEO of the online accounting platform Contajá, who sees a scenario where technological tools can significantly change market behavior. “We can see the opening of a previously unlikely room for growthwhich can lead to an accumulation of marketshare, productivity gains and the inclusion of new services, such as consultative accounting”, he stated.
Digital transformation and scaling in the sector
One of the data collected by the research is about the regions of the customers served by the companies. In total, 63.59% of the accounting offices interviewed do not only serve their municipality of origin: 41.97% serve the state level, 19.87% the national level and 1.75% also serve abroad.
For Costa, the study highlights how much technological tools allowed the market to advance, from the breaking of geographical borders. “Simple communication and automation tools already allow accountants to project themselves to different regions of the state and Brazil”, he recalled.
According to the expert, it is possible to glimpse a new accounting horizon with the data presented by the research. “I believe it is time to extrapolate the data to project from it what is to come for the accounting market.” According to Costa, accountants will increasingly look to technological solutions for answers to the problems they are facing: growth and scale.
The increasing use of technology to offer services is reinforced when 51.83% of the companies interviewed classify themselves as digital accounting, followed by 10.97% of companies that see themselves as online accounting.
“Technical solutions that completely automate tax calculation, delivery of ancillary obligations, payroll and accounting statements will be frequently requested, as long as they are concentrated in a single environment, and require little effort from the accountant and at an affordable price.”
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