Televisión Canaria closed October with a 6.6% screen share, marking a four-tenths increase from a year ago and securing its best October in five years, according to data from Barlovento Comunicación using Fifty5Blue figures. The public broadcaster experienced a dramatic surge among younger demographics, with viewers aged 13 to 24 more than doubling their viewership to reach an 8.1% share. During October, 1,226,000 people saw the channel at some point, which is 55.6% of the Islands’ population and 16,000 more than in September.
Televisión Canaria Reaches over Half the Regional Population in October
- Televisión Canaria reached 1,226,000 people at some point during October, representing 55.6% of the Canary Islands’ population.
- Youth viewership among 13-to-24-year-olds climbed 4.5 points year-over-year to hit 8.1%, up from 3.6% in October 2025.
- News broadcasts formed the backbone of the month’s success, with Telenoticias 1 leading weekday news at a 17.6% share.
Youth Viewership Surges Across the Islands
The 13-to-24 age bracket represents the highest individual share for Televisión Canaria, jumping 4.5 points from 3.6% in October 2025 to 8.1% in October 2026. RTVC general administrator César Toledo stated that these figures confirm the network has successfully connected with a generation that many had written off as lost to public television, attributing the growth to programming that speaks their language, reflects island life, and relies on local talent.
This generational shift extends beyond the youngest viewers. In the 25-to-44 demographic, the broadcaster gained 2.9 points to capture a 7.1% share, placing it ahead of all competing networks in that category. Meanwhile, viewers aged 45 to 64 registered a half-point increase compared to the previous year. Over the course of the month, 1,226,000 individuals tuned into Televisión Canaria at some point—an increase of 16,000 viewers over September figures.
News Programming Anchors the Broadcaster Daily Reach
News programming continued to anchor the broadcaster’s daily reach. The network’s news division secured a 9.8% share with an average of 23,000 viewers, adding 1.3 points and 3,000 viewers compared to October 2025. Total informational programming spanned 126 hours and 40 minutes, reaching 896,000 people, or 40.6% of the local population.
Weekday edition Telenoticias 1 saw particularly strong growth, climbing 4.4 points to a 17.6% share and 53,000 average viewers. Weekend news also advanced, with the first edition reaching a 13% share and 41,000 viewers, while Telenoticias 2 added half a point to reach an 8.7% share and 40,000 viewers. Across all editions, Telenoticias reached 794,000 people, representing 36% of the Islands’ population, with an 11% collective share and 39,000 average viewers.
Morning and parliament-focused programming followed suit. Buenos Días Canarias reached a 7.6% share and 7,000 average viewers, while La Mañana en Juego grew from a 6.9% share in September to 8.6% in October, increasing its average audience from 7,000 to 9,000 viewers. Parlamento doubled its previous year’s performance to 4.4% and 9,000 average viewers.
| Demographic or Program | October 2025 Share | October 2026 Share | Net Change |
|---|---|---|---|
| Viewers Aged 13 to 24 | 3.6% | 8.1% | +4.5 points |
| Viewers Aged 25 to 44 | unspecified | 7.1% | +2.9 points |
| Telenoticias 1 (Mon-Fri) | unspecified | 17.6% | +4.4 points |
Reaching Daily Audiences Amid Regional Shifts
Daily metrics indicate consistent viewing habits across the archipelago. An average of 305,000 people tuned into the channel daily throughout October, while the monthly average audience settled at 15,000 viewers—up by 1,000 compared to both the previous month and the previous year.
