School bag competition fierce
“Expected to benefit the kids market from Endemic”
The unique design of the bag is also popular.
More splendid with sequins and glitter
Expectations in the children’s fashion industry are growing as a complete endemic of taking off masks at school is expected next year. In particular, in 2023, the ‘year of the black rabbit’, backpacks aimed at children starting a new school year are being released one after another. Ahead of the year-end and New Year holidays, when demand for school bags is at its peak, children’s fashion brands have begun targeting parents with lighter and more colorful designs this year.
As the Corona 19 endemic approaches, parents’ interest in their children’s back-to-school fashion is growing. National Geographic’s back-to-school kids’ backpack sales increased by 481% at the beginning of this year (November 2021-February 2022) when face-to-face classes resumed compared to last year (November 2020-February 2021), when classes were held remotely due to the spread of Corona 19. . An official from National Geographic said, “next year, restrictions on activities not only outdoors but also indoors will disappear, and the kids goods market is expected to benefit as well.”
In fact, the ‘NBA Kids’ backpack collection has already recorded a sales increase of 140% compared to the same period last year as of early December this year.
This year’s new semester backpacks are characterized by more colorful colors, materials, and graphics. ‘Beanpole Kids’ introduced a school bag with the motif of the brand’s signature rabbit character ‘Binky’. ‘Sequin Binky’ with glittering material and aurora-colored sequin design, ‘Lovely Binky’ differentiated by color scheme, and ‘Aurora Binky’ with splendid sequins and decorations on the front of the backpack were released.
An official from Beanpole Kids explained, “As consumer attitudes towards differentiated designs have been formed since last season, backpacks with trendy and lovely designs are attracting attention.” Beanpole Kids’ 2023 school bag is available in various colors such as light pink/purple/green/black/navy/blue, and the price ranges from 89,000 won to 149,000 won.
‘Black Yak Kids’ backpacks for lower grades are also attracting attention with their unique designs. Six types of ‘Deco’, ‘Minimal’, ‘Fly’, ‘Sound EL’, ‘Classic’, and ‘Rainbow’ for lower grades stand out for their practical and curious designs. Among them, the ‘Sound EL’ backpack has a Sound EL panel that reacts to sound applied to the front of the bag, and 5 patterns of graphics that move in response to external sounds are realized. The ample front pocket is good for storing various items, and the reflective detail is added to the auxiliary pocket on the side. Black Yak Kids’ ‘Rainbow’ school bag is a product exclusively for girls.
‘Dakskies’ introduced the ‘Premium Square Line’, ‘Classic Line’ and ‘Sequin Line’. In particular, the ‘Premium Square Line’, which was sold out last year and released early this season, has a handle cover and puppy decoration points added to the angled square bag. ‘Hazzyskies’ introduced the ‘Challenger’ line inspired by space. Aurora motif touch LED and luminous patterns stimulate children’s imagination and curiosity.
A large number of new products were also launched, focusing on improving comfort and reducing weight. National Geographic Kids’ representative product for lower grades, ‘Newbie Backpack’, was released for the first time this year as a set consisting of a backpack, shoe bag, and doll. The newbie backpack uses eco-friendly recycled fabric ‘Regen Robic’ and is designed with a weight of 650g to greatly reduce the burden on the shoulders of growing children. The color is composed of △Black △Lavender △Navy △Pink.
FILA launched the ‘Partition Series’ with improved wearing comfort targeting middle and high school students. A smart partition system is applied to the inside of the bag to maximize practicality with excellent storage capacity. The ‘Partition Backpack’ has a partition system composed of compartments inside the bag to prevent the belongings in the bag from drifting outwards and distributes the weight applied to the shoulder. Robic Air nylon fabric, which is 11% lighter than general nylon and has strong durability, is applied. The price is 139,000 won.
Book bags that children can decorate as they want are also eye-catching. BLACKYAK KIDS’ ‘Deco’ backpack can be directly inserted into the front of the bag with the desired character decoration. Hazzys Kids’ ‘Creator’ line for girls also has soft pastel colors, glitter, and spangle details, and the two-pocket design on the front panel allows you to decorate your own bag with stickers or pictures.