Our impressions of others’ social class are influenced by specific facial features, according to recent research. The findings suggest that certain facial characteristics are associated with different social classes.
Prior studies have established that people form judgments about social class based on facial appearance, but the specific features driving these impressions remained a mystery. This new study aimed to bridge that gap and explore how these perceptions correlate with broader stereotype-related judgments.
The research, published in the Journal of Experimental Psychology: General, was conducted by a team of scientists led by R. Thora Bjornsdottir. Bjornsdottir, an assistant professor at the University of Stirling in Scotland, conducted the study while working as a postdoctoral researcher at the University of Glasgow.
The study recruited 30 young British participants with middle socioeconomic backgrounds. The participants were shown a diverse array of photorealistic faces, created using a sophisticated 3D generative model of the human face. They were then asked to assess each face on a seven-point scale, based on their intuitive perceptions of social class.
A second experiment involved another 30 participants and focused on perceptions of social traits such as competence and trustworthiness. In total, 2,400 faces were rated, capturing a wide variety of morphological and complexion variations.
The researchers discovered that certain facial features were consistently associated with social class. Faces judged as belonging to a higher social class were characterized by narrower, longer, more protruding features. They also exhibited upturned mouth corners, raised eyebrows, closely spaced eyes, and lighter, warmer skin tones.
In contrast, faces perceived as belonging to a lower social class displayed opposite traits. These faces were wider, shorter, flatter, with downturned mouth corners, lowered eyebrows, widely spaced eyes, and darker, cooler complexions.
Importantly, the study found that the facial features associated with perceived social class closely mirrored those linked to important social traits. Features that led to perceptions of higher social class also correlated with perceptions of higher competence, warmth, and trustworthiness.
This research is significant because it sheds light on the facial features that influence judgments of social class. The findings provide insights into the potential biases and stereotypes associated with these judgments.
While the study focused on a specific demographic and evaluated perceptions of homogenous faces, further research could explore these dynamics across different cultures, social classes, and ethnicities. Understanding the global applicability of these findings would provide a more comprehensive view of how facial features shape perceptions of social class.
It is essential to note that social class perception is subjective and may not accurately reflect individual social standing or the various factors contributing to these judgments. The findings reflect stereotypes rather than the actual appearances of individuals across social classes.
The implications of this research extend beyond facial features and social class. It raises broader questions about the biases and stereotypes that influence our perceptions of others. Understanding these dynamics is crucial for creating a more inclusive and equitable society.
In today’s world, where social inequality is a pressing issue, these findings serve as a reminder of the pervasive impact of social class. The judgements we make based on facial appearance can shape opportunities and other judgments people make of us.
To disrupt these judgments and combat the perpetuation of stereotypes, it is necessary to challenge our own biases and strive for a more nuanced understanding of individuals. By recognizing the complexities of social class and avoiding snap judgments based on facial appearance, we can foster a more inclusive and fair society.
This research also has practical implications for industries that rely on first impressions, such as the fashion and beauty industries. By understanding the facial features associated with perceived social class, these industries can develop products and marketing strategies that cater to different segments of society.
Furthermore, this research highlights the importance of diversity and representation in media and advertising. By showcasing a wide range of faces and challenging traditional beauty standards, we can challenge the stereotypes associated with social class.
In conclusion, this research provides valuable insights into the facial features that influence judgments of social class. By understanding these associations, we can work towards creating a more inclusive society that values individuals for their unique qualities rather than superficial characteristics. It reminds us of our biases and the need to continually challenge them in order to promote equality and fairness.