The TV2 Group has officially stated its intent to bid for the broadcast rights to Formula 1, a move that would change the nation’s sports media market.
Strategic Shifts in Hungarian Broadcasting
- Formula 1 Ambitions: The network has confirmed it is entering the bidding war for F1 rights, potentially reuniting the legendary commentary team of László Palik and Gyula Czollner. These sports offerings would be available on the Spíler channels and the TV2 Play Prémium platform.
- Content Pipeline: The expansion of the 2027 lineup includes the arrival of A Tégla (The Mole) and a focus on domestic film premieres.
- Morning Show Overhaul: The market-leading morning program Mokka enters a new era on November 6, featuring the return of Claudia Liptai after 15 years, alongside new hosts Henry Kettner and Linda Holdampf.
The Battle for Sports Supremacy
The potential acquisition of Formula 1 rights is a major move in the network’s current portfolio strategy. A TV2 Csoport tervei között szerepel, hogy versenybe száll a Forma–1 közvetítési jogaiért, amellyel a nézők Palik László és Czollner Gyula közvetítésében követhetnék a futamokat. Beyond the potential F1 deal, the network’s sports coverage already includes the Premier League, with viewers following Hungarian footballers Dominik Szoboszlai, Milos Kerkez, and Alex Tóth, alongside La Liga, the Nations League, the Saudi Pro League, the FA Cup, and the NHL.
Network Expands Reality Lineup with International Formats
Beyond sports, the network is leaning heavily into proven international formats. The acquisition of A Tégla—the Hungarian iteration of the globally popular The Mole—adds a strategy-based reality to the lineup. Alongside the return of Exatlon Hungary in 2027, the network is expanding its high-intensity reality offering. László Palik and Tímea Gelencsér will return to lead Exatlon, with applications for the 2027 season already open. Palik is also set to host the adventure reality Destination X. Additionally, László Jáksó returns to television to host the tactical game show Szemfényvesztő – Hazudj, ha tudsz!, and Péter Doszpot joins as a permanent expert for the true crime series Lezárt akták – A bűn nyomában. Furthermore, 2027 will see new seasons of Séfek Séfe, Házasság első látásra, Kincsvadászok, Lakásvadászok, Újratervezés, Legyen Ön is Milliomos, and Megasztár.
The network is also integrating its linear broadcast strength with domestic cinema. Following the theatrical release of Hogyan tudnék élni nélküled? 2, the title will head exclusively to TV2 in 2027. This is part of a strategy to feature Hungarian-made films, including Szenvedélyes nők, Beléd estem, and Még egy kívánság, as part of the channel’s film offerings.
| Production | Format/Genre | Expected Timeline |
|---|---|---|
| A Tégla (The Mole) | Reality/Strategy | 2027 |
| Exatlon Hungary | Sport Reality | 2027 |
| Hogyan tudnék élni nélküled? 2 | Feature Film | 2027 |
| Mokka (New Lineup) | Morning Show | Nov 6, 2026 |
Addressing the Digital Loneliness Gap
In a pivot toward corporate social responsibility, the network is launching a campaign focused on the paradox of hyper-connectivity.
While the strategy for 2027 is ambitious, the network’s stated goal is to remain a defining player in the Hungarian media market and to help keep the domestic television industry sustainable and competitive. As the network continues to shuffle its talent and expand its rights portfolio, the focus remains on sustaining its current market-leading momentum. How do you feel about the potential return of iconic commentary teams to the F1 broadcast booth? The final decision on the F1 rights remains pending, and the specific launch dates for several of the 2027 reality revivals are yet to be confirmed.
